Mr. Bartley Jackson

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Mr. Bartley Jackson

• Chairman,
• Guam Hotel and Restaurant Association

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Tourism Industry

• Guams tourism industry is 40 years old
• Responsible for 60 percent of the Gross Island
  Product
• More than 36 million in Gross Receipts Tax each
  year
• More than 20 million in Hotel Occupancy Tax each
  year

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Tourism Industry

• Global Insight study for GVB (as of June 2007)
• Tourists spend on shopping (42.9), lodging
  (30.8), entertainment (14), food beverage
  (11.5) and transportation (0.8)
• One job on Guam is created for every 76,000 in
  additional visitor spending
• For every 8 spent by visitor, thhey pay 1 in
  taxes
• Without tourism, each household would pay an
  additional 2,577 in taxes to maintain the
  current level of tax receipts
• Continued improvement in core markets
• Japan, Korea, and Taiwan

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Tourism Industry

• Positive outlook for tourism with emerging
  markets
• Russia
• 2,000 arrivals expected
• 336 arrivals in 2/2012 vs. 115 in 2/2011
• 192 increase Year-to-Date
• China
• 20,000 arrivals expected
• 2,859 in Arrivals in 2/2012 vs. 2,226 in 2/2011
• 28 increase Year-to-Date
• For every 8 in visitor spend is a 1 in tax
  revenue, therefore 22,000 new visitors spending
  more than 6,000 during their stay on Guam
  equates to 16.5M

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Tourism Industry

• As we expand on each market, we will continue to
  see Guams tourism industry go through many
  challenges
• Retail expectations
• Service expectations
• Guest experiences
• Language barriers
• Tourist demographics shifting psychographics,
  purchasing power, thus affecting overall revenue
  and taxes for Guam
• Labor shortage
• Unskilled workers (e.g. guest contact)
• Professional, silled workers (e.g. engineering,
  accounting, HHR)
• Need for additional skilled laborers

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Tourism and the Military

• Since the 1970s, tourism and military have.
  co-existed.
• Both industries have increased and decreased
  presence throughout the 1980s, 1990s and most
  recently in 2000s.
• Both industries have been challenged with
  economic issues, budget cuts, and global
  financial crisis.

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Tourism and the Military

• Both industries are working at a build up
• National Defense Authorization Act approving
  funds for the relocation of marines and other
  branches of military to Guam!
• GVB, GHRA, and industry stakeholders working with
  the Governor and Congresswoman on the Guam-CNMI
  Visa Waiver program to expand parole authority to
  China!
• (received Russia parole authority in January
  2012)

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Employement in Tourism

• Directly employs more than 20,000 people
• Approximately 25 percent of the employed
  population in non-Government jobs
• Indirect jobs for more than 30,000 people
• Contributes more than 200 million in wages each
  year
• Additional millions in employee benefits
• Industry has 35 turnover rate
• Expected to increase with skilled workers leaving
  hospitality

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Employment in Tourism Guam Census

• Guam Census 2000
• Total population of 154,805 people
• Tourism industry employs the following
  demographic mix
• 60 Filipino
• 20 Chamorro
• 10 outer islands
• 10 Asian/ Other
• Guam Census 2010
• Total population of 159,358
• Demographic profile is not available at this time
  as per the Bureau of Statistics Plans.

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Workforce Development

• Educate employees
• Continually Develop the workforce
• Be a resource for our members
• Provide training programs through GHRA and other
  organizations
• Conduct regular annual wage and benefits survey
  and review
• Improve the service standards in the industry
• Provide tools to comply with industry regulatory
  standards
• Promote internship programs through GDOE, GCC and
  UOG
• Support International internship for cultural
  exchange
• Lead the industry

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Training Programs

• GHRA is committed to being the lead NGO to
  advocate just legislation and assist with
  governmental regulartions.
• GHRA provides the tools to meet industry
  standards
• Food safety programs and certification (e.g.
  DPHSS, HSSP)
• Safety and security programs and certifications
  (e.g. GHS/ OCD)
• Occupational safety and health programs (e.g.
  OSHA)
• Pesticides training (e.g. GEPA)
• GHRA promotes hard and soft skills training all
  year long
• GHRA provides free training programs for small
  businesses through the USDA RBEG grant.

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US Registered Apprenticeship

• Tourism jobs are listed in the Demands
  Occupatioin Listing
• Guams DOLs Guam Registered Apprenticesip
  Program (GRAP) includes economic incentives for
  employers
• Free education with the Manpower Development Fund
  (70 percent of every 1000 goes to
  apprenticeship)
• Educate and train to create a skilled workforce
• On the job training with journeymen
• Engages employers to hire and/ or sponsor
  employees for the US Registered Apprenticeship
  program
• Nationally recognized program and education

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Strategic Partnerships

• Department of Labor
• GHRA is one of five representatives for private
  sector represented on the Workforce Investment
  Act (WIA) Board
• AHRD
• Passport to Careers
• Dislocated Workers
• Vocational programs in high schools with GCC and
  UOG
• Pro Start
• Lodging Management Program
• GCC Culinary Arts and tourism programs
• UOG International Tourism degree
• Support programs withh the Tourism Education
  Council

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