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Why Invest in Travel and Tourism

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agenda for today
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Protect and advance the success of destination
marketing worldwide
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Foundational Tenants
Elevate the leadership role of DMAI, being
responsive to member needs, as well as
anticipating and exceeding them. Extend
communication outreach to embrace, inform and
benefit the industry at large
Address the evolving role and demands of the DMO
(destination marketing as well as destination
management) throughout the associations
initiatives
Expand and enhance education, research and
resources scaled to DMO size and levels from
newly formed or smaller organizations to larger
and more mature markets
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5
600 DMO Member Organizations
2B Annual Budgets
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• Sources
• DMO Marketing Activities Study, DMAI
• 2013 DMO Organizational Financial Profile
  Study, DMAI

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3M
A multibillion dollar industry With a Positive
Outlook
Avg. local DMO budget

• Sources
• DMO Marketing Activities Study, DMAI
• Survey of U.S. State Tourism Budgets, US Travel
• Budgets of National Tourism Organizations, UNWTO

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39M room nights (booked)
1 in 5 Group hotel room nights in the U.S.
influenced by DMOs Growth of 4.9 from last year
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Source 1.. 2013 DMAI DMO Group Sales Channel
Impact Study, DMAI
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DMOs at a glance
46 of DMOs are membership based average of 100
members
Market Sell To Visitors
Develop Destination
Deliver Visitor Services
Inform Advise Visitors
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22
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• Of that 63 are 501(c)(6)s
• 14.6 are government agencies
• 4.6 are Chamber of Commerce
• 4.0 are authorities

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Sources 1. 2013 North American DMO
Organizational Financial Profile Study, DMAI
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Digital Mobile Marketing Toolkit
1. Travelers Road to Decision. Google, July 2012.
2. Social Medias Influence on the Travel
Industry. 25 July, 2012.
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New Research Release
2013 DMO Organizational Financial Profile Study
218 participating DMOs revenue and expenses,
funding sources, visitor taxes break downs,
allocations, financial policies, visitor center
information and online marketing efforts

• Source
• 2013 DMO Organizational Financial Profile
  Study, DMAI

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2013 DMO Group Sales Channel Impact Study
New Research Release
Quantifies the impact of DMO group sales channel
from 2009 to 2012 based on booked room nights for
future events, occurred event room, and the
number of events that occurred and were booked

• Sources
• DMO Marketing Activities Study, DMAI
• 2013 DMO Organizational Financial Profile
  Study, DMAI

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2013 DMO Visitor Information Center Study

New Research Release
284 participating U.S. and Canadian DMOs visitor
information center activities, budgets, and
strategies to guide future planning and spur
performance measurement and benchmarking
500 Visitor Information Centers in U.S. alone
Source 2013 Visitor Information Centers Study,
DMAI
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Futures Study Destination Next

• To Include
• A comprehensive definition of the current state
  of affairs
• A view of the future, identifying emerging
  social, economic and competitive trends and SWOT
  for the DMO model
• Recommendations on how DMOs should respond
• Toolkit to assist DMOs in their response

Destination Next
A Strategic Roadmap
for the Next Generation
Global Destination Marketing
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A Mature Industry with a Progressive Attitude
100
Years of accomplishments
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Upcoming Meetings
CEO Forum
Destinations Showcase
Visitor Services Shirtsleeves
Membership Shirtsleeves
07.21-23, 2014 Las Vegas, NV
CMO Innovation Summit
Destination Travel Foundation Dinner
02.12, 2014 Washington, DC
09.29 - 10.01, 2013 Ft. Wayne, IN
10.20 - 10.23, 2013 Niagara Falls, NY
04.27 04.30, 2014 Hilton Head, SC
02.11, 2014 Washington, DC
10.08 - 10.11, 2013 Toronto, Canada
Feb 2014
Annual Convention 100 Year Celebration
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Thank you