Set Marketing Goals

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Set Marketing Goals

• By T.Taylor

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• You need to set goals to help shape your
  marketing plan, after you have your marketing
  mix. These goals should reflect short term,
  medium term, and long term.

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Establish Your Goals

• Short Term Goals Medium Term Goals

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Short Term Goals

• These goals are what you want to achieve in the
  next year.
• Helps target your marketing

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Medium-Term Goals

• What you want in the next 2-5 years

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Market Share

• The percentage of a market that a business owns.

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• Amount of sales / Total Market size
• Market Share

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ESTABLISH YOUR GOALS

• KENDRICK WILLIAMS

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LONG-TERM GOALS

• SHOWS WHERE YOUR BUSINESS WILL BE YEARS FROM NOW
• SETTING LONG TERM GOALS CAN HELP YOU THINK ABOUT
  HOW TO MAKET YOUR BUSINESS

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WRITE YOUR MARKETING PLAN

• WRITE YOUR FINAL MARKETING PLAN DOWN AFTER YOU
  HAVE DETERMINED ALL YOUR STRATEGIES AND GOALS.
• IT HELPS IF YOU NEED FINANCING FOR YOUR BUSINESS
• IT SHOULD IDENTIFY OVERALL MARKETING STRATEGY AND
  YOUR STRATEGIES FOR PRICE PRODUCT PROMOTION AND
  DISTRIBUTION

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Advertising Sites

• By Darrail Brown

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Commercial Advertising..

• Radio
• - www.gaebler.com
• - www.superpages.com
• TV
• -www.onmediaadsales.com

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Public Advertising

• Magazines/ Newspapers
• - www.mediabids.com
• - www.nationwideadvertising.com
• Billboards
• - www.manta.com
• - www.viewoutdoor.com
• - www.lamar.com
• Mass Transit
• - www.circlegraphicsonline.com