Order Forms, Business Cards,

1
Order Forms, Business Cards, Operational
Concerns

• The Retail Flower Shop

2
Order Forms

• What MUST be included
• Order Date/Delivery Date
• Shop Information (name, address, phone, etc)
• Customer Information
• Delivery Information
• Description of item to be purchased
• Estimated cost
• Message for Card
• Payment Information

3
Order Forms

• See Sample Handout for Example
• For your Portfolio, this must be TYPED!!!

4
Business Cards

• Information to Include
• Name of Business
• Name of Owner Title (optional)
• Address
• Phone and Fax
• E-mail and/or Webpage
• Logo
• Possibly list of services or a tag-line

5
Business Cards

• For your Portfolio you will include a Business
  card for your Business
• This must be TYPED!

6
Operational Concerns

• Employees Titles
• Advertising Plan
• Deliveries

7
Employees

• Depending on the size of your shop, total number
  of employees and their responsibilities may vary
• You will need staff to do the following
• Designer
• Business Manager
• Deliveries
• Cash Register
• Owner

8
Advertising

• Advertising for Businesses can be done in a
  variety of forms
• Examples are
• Flyers
• Radio Ads
• TV Commercials
• Billboards
• Mailouts

9
Advertising

• For your portfolio, you need to create an
  advertising plan that explains how you will
  advertise your shop
• Include 1 sample advertisement in your
  portfolio.it may be in any form.

10
Deliveries

• This is always a common question
• How will you handle deliveries for your shop?
• Will you have them?
• Will you be limited on mileage?
• Is the cost included or will you charge extra
• Make sure you outline your Delivery policy in
  your Portfolio.