Craik%20and%20Lockhart:%20Levels%20of%20processing - PowerPoint PPT Presentation

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Craik%20and%20Lockhart:%20Levels%20of%20processing

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Title: Craik%20and%20Lockhart:%20Levels%20of%20processing


1
Craik and Lockhart Levels of processing
  • Mandy, Samantha Jessica

2
Levels of processing model
  • The theory that after information leaves sensory
    memory, its storage varies along a continuum of
    levels of processing ranging from shallow to
    deep processing the level of processing used
    during encoding determines how long and how well
    information is stored.
  • Shallow processing processing information using
    structural encoding

3
  • Structural encoding Encoding information
    according to its basic (structural) perceptual
    features.
  • Intermediate processing processing information
    using phonemic encoding.
  • Phonemic encoding encoding information according
    to the sound of the words used to identify the
    information.
  • Deep processing processing information using
    semantic encoding.
  • Semantic encoding encoding information according
    to its meaning.
  • Associates new memory with old memory

4
  • SHALLOW
  • Produces weak
  • memory traces that
  • fade rapidly.

INTERMEDIATE Produces memory traces stronger
than those produced by structural encoding but
not as strong as semantic encoding.
DEEP Produces long lasting memory traces.
5
Two major types of memory in Long-term memory
(LTM)
  • Procedural Memory
    Declarative Memory
  • Semantic
  • Episodic

6
Types of memory in Long-term memory (LTM)
  • Procedural Memory Learnt actions and skills
  • Example memories of how to do things such as
    walk, talk, juggle or ride a bike. This is known
    as Procedural Memory.
  • Although these memories are in our LTM, they
    often involve complicated sequences of movements
    that we are usually unaware of or that we are
    unable to articulate. Therefore we only fully
    express a procedural memory as an action.
  • Procedural memories appear to register in low
    brain areas that are beyond conscious control.
  • These memories are the LTM types that are most
    resistant to forgetting.

7
  • Declarative Memory Facts and Rules
  • The LTM stores factual information
  • Example names, faces, words, dates and ideas
  • Expressed as words or symbols
  • Example knowing that Melbourne is the capital
    of Victoria or that you received a blue bicycle
    for your 10th birthday
  • Psychologists divided as Semantic memory and
    Episodic memory

8
  • Semantic Memory Meaning
  • A type of Declarative memory for impersonal
    factual knowledge about the world
  • Example the names of objects, the days of the
    week, months of the year, simple mathematic
    skills, words and language and other general
    facts. (non-personal information)
  • Episodic Memory Time and Place
  • A type of Declarative memory for personally
    significant events associated with specific times
    and places.
  • Example birthday celebration and your first day
    at High School.
  • People convey these memories by stating I
    remember when where as Semantic memories state
    I know what

9
Semantic Network Theory
  • The Semantic Network Theory suggests that
    long-term memories are stored and organised in
    the concepts (nodes) based on shared meaning and
    connected by meaningful links.
  • New information that has a similar meaning to
    information already stored in LTM is stored close
    to that similar information already in LTM.
  • The links may be based on similarity of rules,
    images, categories, symbols, formal meaning or
    personal meaning.
  • Example Canary is probably closer to bird in
    your semantic network than animal is to
    canary. 
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