Managing%20Sport%20in%20the%2021st%20Century

1
chapter 1

• Managing Sport in the 21st Century

Janet B. Parks, Jerome Quarterman, Lucie Thibault
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Introduction

• Walter OMalley
• Letter to Dr. James Mason
• First sport administration program
• Growth of programs globally

3
Defining Sport

• The Council of Europe
• Pitts, Fielding, and Miller

4
Defining Sport Management

• Pitts and Stotlar
• University academic programs
• Some confusion
• Quality versus title

5
Nature and Scopeof the Sport Industry

• VanderZwaag (1998) identified 16 settings within
  the sport industry (note textbook listing).

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Types of Sports

• Traditional sports
• New activities

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Traditional Sports

• Examples
• Basketball
• Tennis
• Golf
• American football
• Swimming
• Soccer

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New Activities

• Examples
• Varieties of aerobics
• In-line skating
• Boogie boarding
• Snow kayaking
• Parasailing
• Ice surfing
• Beach volleyball
• X Games

9
Sport Industry Segments

• Product type model
• Figure 1.1
• Economic impact model
• Figure 1.2
• Sport activity model
• Figure 1.3

10
Unique Aspects of Sport Management

• Sport marketing
• Sport enterprise financial structures
• Sport industry career paths
• Sport as a social institution

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Sport Management Competencies

• Todays business world
• Figure 1.4
• General sport management
• Organization management responsibilities
• Information management
• Personal and professional qualities

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Future Challenges and Opportunities

• Technology
• Ethics
• Globalization of sport
• Social responsibility

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Future of the Sport Industry

• Predictions for the future
• Sport economics
• Womens sport
• Sport gambling
• Canadian intercollegiate sport
• Questions of concern

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You Can Make a Difference

• Progressive sport managers need to
• Anticipate change
• Embrace change
• Be agents of change
• Transform the way that sport is managed
• (continued)

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You Can Make a Difference (continued)

• The authors hope that you will be one of those
  managers.
• Your instructors hope so too.