Dr Wagner

1
Introduction to Information Systems in Business

• Dr Wagner
• Decision Information Technologies

2
THE CHANGING BUSINESS ENVIRONMENT

• GLOBALIZATION
• INDUSTRIAL ECONOMIES
• TRANSFORMATION OF THE ENTERPRISE

3
GLOBALIZATION

• MANAGEMENT CONTROL
• COMPETITION IN WORLD MARKETS
• GLOBAL WORK GROUPS
• GLOBAL DELIVERY SYSTEMS

4
INDUSTRIAL ECONOMIES

• KNOWLEDGE-BASED ECONOMIES
• PRODUCTIVITY
• NEW PRODUCTS SERVICES
• KNOWLEDGE AS AN ASSET
• TIME-BASED COMPETITION
• SHORTER PRODUCT LIFE
• TURBULENT ENVIRONMENT

5
LABOR FORCE COMPOSITION 1900-1997
6
TRANSFORMATION OF ENTERPRISE

• FLATTENING
• DECENTRALIZATION
• FLEXIBILITY
• LOCATION INDEPENDENCE
• LOW TRANSACTION COSTS
• EMPOWERMENT
• COLLABORATIVE WORK

7
SYSTEM VIEW
INPUT
OUTPUT
PROCESS
8
FUNCTIONS OF AN INFORMATION SYSTEM
9
INFORMATION SYSTEMS
ORGANIZATIONS
TECHNOLOGY
MANAGEMENT
10
MAJOR BUSINESS FUNCTIONS

• SALES MARKETING
• MANUFACTURING
• FINANCE
• ACCOUNTING
• HUMAN RESOURCES

11
APPROACHES TO INFO SYSTEMS
BEHAVIORAL APPROACHES
12
Recent trends
13
SCOPE OF INFO SYSTEMS

• 1950s TECHNICAL CHANGES
• 60s-70s MANAGERIAL CONTROL
• 80s-90s INSTITUTIONAL CORE ACTIVITIES
• GROWING IMPORTANCE?

14
TYPES OF INFORMATION SYSTEMS
15
MAJOR TYPES OF SYSTEMS

• EXECUTIVE SUPPORT SYSTEMS (ESS)
• DECISION SUPPORT SYSTEMS (DSS)
• MANAGEMENT INFORMATION SYSTEMS (MIS)
• OFFICE AUTOMATION SYSTEMS (OAS)
• TRANSACTION PROCESSING SYSTEMS (TPS)

16
TYPICAL TPS APPLICATIONSSales Marketing Systems

• MAJOR FUNCTIONS OF SYSTEMS
• Sales management, market research, promotion,
  pricing, new products
• MAJOR APPLICATION SYSTEMS
• Sales order info system, market research system,
  pricing system

17
TPS DATA FOR MIS APPLICATIONS
18
INTERRELATIONSHIPS AMONG SYSTEMS
19
Enterprise-Wide Systems

• Enterprise Resource Planning (ERP)
• Customer Relationship Management (CRM)
• Strategic Enterprise Management (SEM)
• Supply Chain Management (SCM)
• Data Warehouse/BI
• Enterprise Portals

20
ERP SYSTEM
Vendors
Customers
21
(No Transcript)
22
BENEFITS OF ERP SYSTEMS

• FIRM STRUCTURE ORGANIZATION One organization
• MANAGEMENT Firmwide knowledge-based management
  processes
• TECHNOLOGY Unified platform
• BUSINESS More efficient operations
  customer-driven business processes

23
CHALLENGES OF ERP SYSTEMS

• DAUNTING IMPLEMENTATION
• HIGH UP FRONT COSTS FUTURE BENEFITS
• INFLEXIBILITY
• HARD TO REALIZE STRATEGIC VALUE

24
CRM Processes

• Marketing
• Focus on lead generation and awareness of the
  products and services being offered by a firm
• Sales
• Convert leads into sales
• Customer Service
• Retain and upgrade existing customers
• Data Analytics
• Measuring the performance of your CRM deployment
  with KPIs

25
IMPACT OF THE INTERNET ON BUSINESS SYTEMS

• COMMUNICATE COLLABORATE
• ACCESS INFORMATION
• DISCUSS
• OBTAIN INFORMATION
• ENTERTAIN
• TRANSACT BUSINESS

26
QUESTIONS?
???
27
THANKS!!
GO CATS!!