Andrew Grantham

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Andrew Grantham The Tool
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Tool options

• Template option
• Using advanced survey tool
• Web-based tool with full admin access to modify
  questions and download results into Excel. With
  customised jpGraph-based results imaging after
  each page.
• So what? option no problem
• Limited scale options get away with it?

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Tool options
The dropdown menu option that we cannot
incorporate
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Tool options

• Template option
• Rank the most common outcome when sharing
  knowledge with customers. Use the scale below to
  pick the most common outcome where
• 1 Learning about markets
• 2 customers becoming competitors
• 3 customers sharing your knowledge with your
  competitors
• 4 building long-term relationships with your
  customers
• 5 learning about your competitors from your
  customers

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Tool options

• Bespoke option
• Custom made ?
• PHP-based multi-page survey built to
  specification with results stored in a database.
  No web-based administration or results download.
  With customised jpGraph-based results imaging
  after each page.
• But
• Will have to be hosted internally (not
  necessarily a problem, but preferable not to)
• Cost more
• Will require administration by tool maker (not
  editable cannot access results without
  intervention).

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Tool options

• Assuming we take the template option, the tool
  will ask the following questions (as discussed at
  RAs meeting on 4 July).

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General questions
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General questions
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General questions
Suggestion that this should be some indicator of
(trends) in profitability or turnover
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Customers
1 How much do you share knowledge with your
customers?
Not at all
Extensively
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Customers
2 How well do you exploit knowledge from
customers?
Highly effectively
Poorly
12
Customers
3 Rank the importance of the following channels
for sharing knowledge with customers? Use the
scale below to pick the most common outcome where
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Customers
4 Rank the importance of the following media for
sharing knowledge with customers? Use the scale
below to pick the most common outcome where
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Customers
5 Rank the most common outcome when sharing
knowledge with customers? Use the scale below to
pick the most common outcome where
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Customers
6 Rank the most common approaches to protecting
your knowledge in relations with your
customers Use the scale below to pick the most
common outcome where
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Customers
7 How important is knowledge about your
customers?
Irrelevant
Critical
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Customers
8 At what stage do you share knowledge with
customers?
?
?
Using the template we have a problem with this
question as we can only label the two extremes
we either rephrase the question or offer it in
the same way as we do the ranking questions.
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Customers
9 How has the degree of sharing of knowledge with
your customers over the last three years?
Significant decrease
Significant increase
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Customers
10 How has sharing of knowledge with your
customers impacted on your business performance
productivity/competitiveness over the last three
years?
Significant decrease
Significant increase
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Competitors
1 How much do you share knowledge with your
competitors?
Not at all
Extensively
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Competitors
2 How well do you exploit knowledge from
competitors? so what button
Highly effectively
Poorly
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Competitors
3 Rank the most common channels for sharing
knowledge with competitors Use the scale below
to pick the most common outcome where
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Competitors
4 Rank the most common channels for sharing
knowledge with competitors Use the scale below
to pick the most common outcome where
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Competitors
5 Rank the most common approaches to protecting
your knowledge in relations with your
customers Use the scale below to pick the most
common outcome where
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Competitors
6 How important is knowledge about your
customers?
Irrelevant
Critical
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Competitors
7 At what stage do you share knowledge with
competitors?
?
?
This is a silly question Using the template we
have a problem with this question as we can only
label the two extremes we either rephrase the
question or offer it in the same way as we do the
ranking questions.
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Competitors
How has the degree of sharing of knowledge with
your competitors changed over the last three
years?
Significant decrease
Significant increase
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Competitors
How has sharing of knowledge with your
competitors impacted on your business performance
productivity/competitiveness over the last
three years?
Significant decrease
Significant increase
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Competitors
10 Rank the most common locations of your key
competitors. Use the scale below to pick the most
common outcome where
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Non-competitor organisations
1 How much do you share knowledge with
non-competitor organisations?
Not at all
Extensively
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Non-competitor organisations
2 How well do you exploit knowledge from
non-competitor organisations? so what button
Highly effectively
Poorly
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Non-competitor organisations

• 3 Rank the most common channels for sharing
• knowledge with non-competitor organisations
• Use the scale below to pick the most common
  outcome where
• Knowledge Transfer Partnerships
• Links with universities teaching and/or
  research
• Trade associations
• Clustering
• Networking events

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Non-competitor organisations

• 4 Which is most common (consequences) in sharing
  knowledge with non-competitor organisations?
• New ideas/products/technology
• Market share
• Loss of knowledge to competitors
• building long-term relationships
• fostering new talent for future capacity
• Adoption of good practice

I know there are six options here
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Non-competitor organisations
5 Rank the most common approaches to protecting
your knowledge in relations with non-competitor
organisations Use the scale below to pick the
most common outcome where
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Non-competitor organisations
6 How important is knowledge about
non-competitor organisations?
Irrelevant
Critical
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Non-competitor organisations
7 At what stage do you share knowledge with
non-competitor organisations?
?
?
? Using the template we have a problem with this
question as we can only label the two extremes
we either rephrase the question or offer it in
the same way as we do the ranking questions.
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Non-competitor organisations
8 How has the degree of sharing of knowledge with
non-competitor organisations changed over the
last three years?
Significant decrease
Significant increase
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Competitors
9 How has sharing of knowledge with
non-competitors impacted on your business
performance productivity/competitiveness over
the last three years?
Significant decrease
Significant increase
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Suppliers
1 How much do you share knowledge with your
suppliers?
Not at all
Extensively
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Suppliers
2 How well do you exploit knowledge from
suppliers?
Highly effectively
Poorly
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Suppliers
3 Rank the importance of the following channels
for sharing knowledge with suppliers? Use the
scale below to pick the most common outcome where

1. Market intelligence
2. Secondment
3. Partnering/NPD
4. Bidding process
5. Supplier development schemes

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Suppliers
4 Rank the importance of the following media for
sharing knowledge with customers? Use the scale
below to pick the most common outcome where
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Suppliers
5 Rank the most common outcome when sharing
knowledge with customers? Use the scale below to
pick the most common outcome where

1. Learning about markets
2. suppliers becoming competitors
3. suppliers sharing your knowledge with your
   competitors
4. building long-term relationships with your
   suppliers
5. learning about your competitors from your
   suppliers

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Suppliers
6 Rank the most common approaches to protecting
your knowledge in relations with your
suppliers Use the scale below to pick the most
common outcome where
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Suppliers
7 How important is knowledge about your
suppliers?
Irrelevant
Critical
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Suppliers

• 8 What is the most common arrangement with
  suppliers?
• One-off / continuous development relationship
• One-off supplier/ arms length
• Repeat continuous
• Repeat arms length
• Strategically important

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Customers
9 At what stage do you share knowledge with
suppliers?
?
?
Using the template we have a problem with this
question as we can only label the two extremes
we either rephrase the question or offer it in
the same way as we do the ranking questions.
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Suppliers
10 How has the degree of sharing of knowledge
with your suppliers over the last three years?
Significant decrease
Significant increase
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Suppliers
11 How has sharing of knowledge with your
customers impacted on your business performance
productivity/competitiveness over the last three
years?
Significant decrease
Significant increase
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People
1 How embedded is knowledge sharing/ management
activities with employees?
Piecemeal
Fully
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People
2 How well do you exploit knowledge from
internal workforce?
Highly effectively
Poorly
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People
3 How well do you exploit knowledge from New
employees?
Highly effectively
Poorly
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People
4 Rank the importance of the following channels
for sharing knowledge between employees? Use the
scale below to pick the most common outcome where

1. Employee participation - operational
2. Employee participation - strategic
3. Training/seminars/away-days
4. Cross-functional teamwork
5. Networking

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Suppliers
5 Rank the importance of the following media for
sharing knowledge with customers? Use the scale
below to pick the most common outcome where
Social
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People
6 Rank the most common (consequences) in sharing
knowledge within the organisation? Use the scale
below to pick the most common outcome where

1. Reduction in employee turnover/ improvement in
   employee satisfaction
2. Resistance to knowledge sharing
3. Mitigate the negative consequences of employee
   absence
4. Enhancing skills development
5. Knowledge overload

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Suppliers
7 Rank the most common approaches to protecting
your knowledge from employees Use the scale below
to pick the most common outcome where
Work design (teamworking)
Restricting access
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People
8 How important is knowledge sharing amongst
employees?
Irrelevant
Critical
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People
9 How has the degree of sharing of knowledge
between your employees over the last three years?
Significant decrease
Significant increase
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People
10 How has sharing of knowledge between your
employees impacted on your business performance
productivity/competitiveness over the last three
years?
Significant decrease
Significant increase
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People
11 Rank where you get your employees from Use the
scale below to pick the most common outcome where

• customers
• suppliers
• Non-competitor organisations
• competitors
• Internal
• Open recruitment
• Again there are six here

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(No Transcript)
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Tool - Update
Case study
Background
Human resource
Analysis