Understanding Global Cultures

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UnderstandingGlobal Cultures

• Britain

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http//www.dw-world.de/dw/article/0,1564,942824,00
.html
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http//www.thefab.net/topics/culture_history/hg06_
german-stonehenge_01.htm
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Four Generic Types of Cultures

• Vertical Individualism / Market Pricing Cultures
• Ch. 13 American Football
• Ch. 14 The Traditional British House

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Fig. 1.2. Four Generic Types of Cultures (p. 15)
POWER DISTANCE INDIVIDUALISM COLLECTIVISM INDIVIDUALISM COLLECTIVISM INDIVIDUALISM COLLECTIVISM
POWER DISTANCE Low (horizontal) High (vertical) Equality Matching (interval) Community Sharing (nominal)
POWER DISTANCE Low (horizontal) High (vertical) Market Pricing (ratio) Authority Ranking (ordinal)
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Four Generic Types of Cultures

• Vertical Individualism / Market Pricing Cultures
• market pricing
• found in the United States and other
  market-dominated nations

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Four Generic Types of Cultures

• Vertical Individualism / Market Pricing Cultures
• although individualism is emphasized, so, too, is
  the free market
• inequality resulting from the operation of the
  free market is deemed acceptable
• there is equality of opportunity and a level
  playing field
• but not equality of outcomes

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Four Generic Types of Cultures

• Vertical Individualism / Market Pricing Cultures
• ethics revolves around the operation of a free
  market

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Cultural Metaphors

• Unit of analysis in the book the nation or
  national culture
• Other units of analysis may include
• one person (e.g., Paul Buffalo)
• the family (e.g., Strodtbeck)
• the community
• a region
• a culture

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• Culture Counts
• and it counts quit a bit

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• Geert Hofstede (1991)
• IBM study demonstrated that national culture
  explained 50 of the differences in attitudes in
  IBMs 53 countries (p. 5)