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NOKIA BUSINESS MODEL

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NOKIA BUSINESS MODEL & SCAMPER Creativity and Innovation Subject Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002. – PowerPoint PPT presentation

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Title: NOKIA BUSINESS MODEL


1
NOKIA BUSINESS MODEL SCAMPER
  • Creativity and Innovation Subject

Tami Ariyanti Yuwono 19008073. Illona Freddy
19008073. Maharani Ayunda 19008002. Madeza
Alexander 19008074. Muhammad Dien Lesmana 19008032
2
BUSINESS MODEL
3
VALUE PROPOSITION
  • Connecting People
  • Phone
  • SMS
  • Social network
  • Additional
  • Media music, video and voice note recorder
    gallery
  • Information seeker Internet browser
  • Information storage notes, contacts,
    appointments
  • Anywhere, Anytime

4
CUSTOMER
  • Customer Segment
  • Distribution Channels
  • Customer Relationships
  • Operational (front office business processes
    sales marketing, service)
  • Collaborative (self-service)
  • Analytical (analyze data)
  • Economic level Region segmentation
  • Office
  • Music
  • Social Connectivity
  • Nokia official stores
  • Hand phone outlets
  • Electronic center

5
ECOSYTEM
  • Key Activities/ Core Capabilities
  • Partner
  • Key Resources/ Value Configuration
  • RD
  • Marketing and Sales
  • Finance
  • Human Resource
  • Techies
  • Marketer
  • Finance
  • Production
  • Network Operator
  • Distributor
  • Manufacturers

6
FINANCE
  • Cost Structure
  • Revenue Flows
  • Marketing
  • Research Development
  • Salary and Bonus
  • Administration
  • Production
  • Product sales

7
SCAMPER
8
Substitute
Adapt
Combine
  • Conventional hand phone
  • Music player
  • Camera
  • NOKIA MESSENGER
  • Handphonecameramusicplayersocial network
    features
  • Iphone Blackberry (High resolution display,
    Nokia Messenger, Apps)
  • Stay in lower price, keep costs down

Modify
  • Able to house Symbian OS or Android OS (depend on
    users desire)
  • Software can be upgraded automatically
    (Blackberry/Mac)

9
Put to Other Purpose
Rearrange
Eliminate
  • Camera
  • Music player (Huge mp3 storage, high quality
    speaker)
  • Chat messenger
  • Laptop
  • Rigid Display
  • Complicated interface (music player, home screen)
  • Limitation of OS options
  • Network Operator (to support service for Nokia
    Messenger)

10
Thank You
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