Abdul Waheed Khan

1
Public Service Broadcasting in a Multi-Platform
WorldCommonwealth Broadcasting Association26th
General Assembly, 15 February 2006, New Delhi

• Abdul Waheed Khan
• Assistant Director-General for Communication and
  Information
• UNESCO

2
UNESCO and CBA

• UNESCO and CBA
• Share common commitment for promoting a free,
  fair, and socially responsive broadcast media
• Promote an information order in which even the
  weak and marginalized sections can find a voice
• Recognize Public Service Broadcasting (PSB) as a
  key instrument to build inclusive knowledge
  societies

3
UNESCO and PSB

• PSB embodies key principles of UNESCO
• Freedom of expression
• Universal access to information, preservation
• Respect for cultural linguistic diversity
• Education for All
• PSB missions inform, educate and entertain

4
UNESCO and PSB

• 1991 - 1996 UNESCO UNDPI
• Regional media seminars on PSB independence
• 2003 UNESCO CBA
• Publication Editorial Guidelines for
  Broadcasters
• 2003 - 2004 UNESCO CBA
• Release survey on Parliamentary Broadcasting
• 2003 - 2004 UNESCO-WRTVC
• Developing Criteria and standards for rating
  and Certification of PSBs
• 2005 UNESCO and Pakistan Citizens Media Forum
• Publication Citizens Media Dialogue
• 2005 UNESCO CBA
• Guidelines on Broadcast Regulations
• 2005 UNESCO AMIC
• PSB a Best Practice Source Book

5
PSB and Multi-ChannelWorld

• Multi-channels bring pluralism and diversity
• Commercialization of broadcasting
• PSB as a genre of programming rather than a
  particular broadcast organization
• Private broadcasting is a challenge and an
  opportunity

6
The Multi-Platform World

• Traditional over-the-air broadcasting
• Satellite Cable
• Digital terrestrial
• DTH
• Satellite Radio
• Internet streaming
• Radio / TV on Mobile Phones

7
The Knowledge Societies

• Mass production of knowledge
• Knowledge preservation
• Knowledge dissemination
• Knowledge utilization
• Education for All

8
Some PSB initiativesin India

• Gyan Darshan Channel
• Technology channel (Ekalavya)
• Higher Education channel (Vyasa)
• Edusat Project

9
PSB as Multi-Platform

• Platform-specific programming
• Educational broadcasts through internet
• Narrow casting
• Empowering people through interactivity

10

• Public Service Broadcasting is of the people, for
  the people and
• by the people