RETENTION

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RETENTION RECRUITMENT TOWN HALL MEETING
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4 KEY POINTS TO REMEMBER

• 1. Recruitment and Retention is a LOCAL Problem,
  the leadership, needs and challenges are all
  local.
• 2. Recruitment is MARKETING When do you
  market?........ALL THE TIME!!
• 3. Benefit programs require you to know what the
  members want, before it becomes an INCENTIVE.
• 4.Research tells us that ineffective LEADERSHIP
  is the most common reason for a decline in
  membership, other than no time to serve

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EMERGENCY SERVICES ARE LIKE CULTURES

• There are 2 defining symptoms of declining and
  failing cultures
• A declining population
• Foreign invasions that are
• no longer resisted.

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RECRUITMENT IS MARKETING AND WHEN DO YOU
MARKET?....ALL THE TIME.

• What type of person do you want as a member of
  your organization? Do you have a mental picture
  of this person? Are you looking for
  characteristics or specific people?

DONT TRY TO ONLY HAVE MEMBERS WHO ARE LIKE YOU
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Recruitment and Retention for the 21st Century

• A
• Cafeteria
• Plan Approach

Plus. Effective Leadership
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Town Hall Panelists
Moderator William F. Jenaway, Ph.D., CFO, CTO,
CFPS, FIFE King of Prussia, PA Fire Company,
Chief Executive Officer Paul
Whorral Manlius, NY, Mayor, Past Fire
Chief Andrew Nau Recruitment Retention
Coordinator, Abingdon, MD FD Lisa
Lessin Recruitment Retention Coordinator,
Frederick County, MD Fire Rescue
Services Norv Collins Chief, Sauvie Island
Fire District, OR Ken Richards Chief,
Mystic, CT
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4 KEY POINTS TO REMEMBER

• 1. Recruitment and Retention is a LOCAL Problem,
  the leadership, needs and challenges are all
  local.
• 2. Recruitment is MARKETING When do you
  market?........ALL THE TIME!!
• 3. Benefit programs require you to know what the
  members want, before it becomes an INCENTIVE.
• 4.Research tells us that ineffective LEADERSHIP
  is the most common reason for a decline in
  membership, other than no time to serve

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4 KEY POINTS TO REMEMBER