Ex.??. PowerPoint PPT Presentation
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Title: Ex.??.
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??????(CSR)
??????(Corporate Social Responsibility,
??CRS)???????????????????????????????????(stakehol
ders)??,???????(stockholders)???
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??????(CSR)-????
1997???Diageo(????),?????2002?7????????????????,??
?????????????????????,??????????,??Smirnoff?Johnni
e Walker?,?????????????????????? ?????????????????
,???????????????????????,?????????????????
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- Hill Jones, Ch.11 Corporate Performance,
Governance, and Business Ethics. pp.366400. - ????,Michael E. Porter and Mark R.
kramer/?,???????????,?????????????,December
2006,?60-77? - ????,Michael C. Mankins Richard
Steele/?,??????????,Harvard Business
Review???,July 2005,?5666? - ??????????(WBCSD)??http//www.bcsd.org.tw/305.htm
- ????????/??????????CSR????,2008?7?29?
ttp//csr.moea.gov.tw/articles/articles_content.as
p?ar_IDAWpQZ1ZuU20
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