2004 Ride the Rail Indoor Snowboard Challenge

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2004 Ride the Rail Indoor Snowboard Challenge

• June 9, 2004
• Antonia Brisbourne
• Timmery Pearl
• Julia Ray
• Alex Vachon
• Greg Whitley

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Agenda

• Snowboarding Overview
• Event Idea
• 8 Elements
• Take home message

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Agenda

• Snowboarding Overview
• Event Idea
• 8 Elements
• Take home message

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Snowboarding History

• Roots of the sport
• Jake Burton innovations
• Sport diversifications
• Overall Industry Trend

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Agenda

• Snowboarding Overview
• Event Idea
• 8 Elements
• Take home message

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The Event

• October 22-24, 2004
• Xanadu Snowdome in Madrid, Spain
• 3 Events
• XBOX Xtreme SuperPipe Challenge
• Ford Escape Go Hybrid or Go Home Quarterpipe
  Contest
• EurRail HyperSpeed Rail Classic
• Medals and sponsor levels
• Diamond, Emerald, and Onyx

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Medals
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Most Valuable Boarder
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Sponsors
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Agenda

• Snowboarding Overview
• Event Idea
• 8 Elements
• Take home message

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Title Sponsor, Logo, and Ad Theme
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Eurail Leveraging

• Hospitality
• Internal
• Promotion
• Advertising

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Internet Link
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Non-Fashion Merchandising
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Fashion Merchandising Accessories
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Fashion Merchandising Hats
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Fashion Merchandising Mens Clothing
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Fashion Merchandising Womens Clothing
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Event Poster
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Print Ad and Media
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Agenda

• Snowboarding Overview
• Event Idea
• 8 Elements
• Take home message

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Take Home Message

• Great family event
• Strategic Eurail sponsorship
• Unique European target market opportunity

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Questions?
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Mens Snowboarders
Snowboard SuperPipe - Men (20) Snowboard SuperPipe - Men (20) Snowboard SuperPipe - Men (20)
Name Current Hometown Qualification
Shaun White Carlsbad, CA Gold Medalist 2003 Winter X Games VII
Danny Kass Mammoth Lakes, CA Silver Medalist 2003 Winter X Games VII
Markku Koski Sievi, Finland Bronze Medalist 2003 Winter X Games VII
Ross Powers S. Londonderry, VT 4th place 2003 Winter X Games VII
Vinzenz Lueps Utting, Germany 5th place 2003 Winter X Games VII
J.J. Thomas Golden, CO 6th place 2003 Winter X Games VII
Keir Dillon Vancouver, BC 7th place 2003 Winter X Games VII
Tommy Czeschin Crowley Lakes, CA 8th place 2003 Winter X Games VII
Marius Otterstad Sarpsborg, Norway 2nd place VTC 3 Bear Mtn., March 2003
Andy Finch Fresno, CA 3rd place VTC3 Bear Mtn., March 2003
Kazuhiro Kokubo Hokkaido, Japan 2nd place US Open 2003
Todd Richards Encinitas, CO Wild Card - replaced Gian Simmen
Guillaume Morisset Charlesbourg, Quebec, Canada 2nd place European Open 2003
Mason Aguirre Duluth, MN Overall Pipe Champion AST 2003
Christopher Runge Alexandria, MN Open Class Champion, USASA Nationals 2003
Steve Fisher St. Louis Park, MN 1st place Grand Prix Final Aspen, April 2003
Daniel Franck Oslo, Norway Wild Card
Antti Autti Rovaniemi, Finland Wild Card
Luke Wynen Mammoth, CA VTC 1 (03/04 season), Dec. 2003, Breckenridge
Elijah Teter Belmont, VT VTC 1 (03/04 season), Dec. 2003, Breckenridge
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Womens Snowboarders
Snowboard SuperPipe - Women (20) Snowboard SuperPipe - Women (20) Snowboard SuperPipe - Women (20)
Name Current Hometown Qualification
Torah Bright Cooma, Australia Top 10 X Games 2003 - replaced Gretchen Bleiler
Kelly Clark West Dover, VT Silver Medalist 2003 Winter X Games VII
Hannah Teter Belmont, VT Bronze Medalist 2003 Winter X Games VII
Lindsey Jacobellis Bondville, VT 4th place 2003 Winter X Games VII
Barrett Christy Vail, CO 5th place 2003 Winter X Games VII
Manuela Pesko Lenzerheide, Switzerland 6th place 2003 Winter X Games VII
Fabienne Reuteler Wollerau, Switzerland 7th place 2003 Winter X Games VII
Natasza Zurek Vancouver, BC 8th place 2003 Winter X Games VII
Doriane Vidal Rivesaltes, France 9th place 2003 Winter X Games VII
Tricia Byrnes New Canaan, CT 10th place 2003 Winter X Games VII
Lisa Wiik Trondheim, Norway 3rd place VTC 2 Mammoth, Jan. 2003
Joanie Anderson South Lake Tahoe, CA 2nd Open Class, USASA Nationals 2003
Mercedes Nicoll Whistler, BC, Canada 2nd place World Superpipe Park City, 2003
Kjersti Oestgaard Buaas Kongsberg, Norway 3rd place VTC 3 Bear Mtn., March 2003
Molly Aguirre Duluth, MN 2nd Overall Pipe AST 2003
Junko Asazuma Chiba, Japan 2nd place X Games Global Championships 2003
Anne Molin Kongsgaard Kongsberg, Norway 3rd place X Games Global Championships 2003
Elena Hight Zephry Cove, NV Wild Card
Silli Mittermuller Munich, Germany VTC 1 (03/04 season), Dec. 2003, Breckenridge
Alisa Mokler Breckenridge, CO VTC 1 (03/04 season), Dec. 2003, Breckenridge