Korean Wave

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Korean Wave
OneaVeronica
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Explaining the phenomenon

• The Korean wave or Korea Fever refers to the
  significantly increased popularity of South Korea
  culture around the world since the 21st century,
  especially among the Net Generation. It is also
  referred to as Hallyu from the Korean
  pronunciation. The form was coined in China in
  mid-1999 by Beijing journalists surprised by the
  fast popularity of South Korea and South Korean
  goods in China.

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• South Korea among the worlds top ten cultural
  exporters and the Korean Wave began with the
  export of Korean Tv dramas such as Autumn Tale,
  Winter Sonata, Dae Jang Geum (which was aired
  also in Romania),Princess Hours and Boys over
  flowers across East and Southeast Asiathe
  growing success of korean dramas was soon matched
  by movies, popular music ,food and language. I
  will show some photos of the most loved dramas.

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Autumn talestarring Song Seung Hun, Song
Hye-kyo and Won Bin
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Princess HoursStarring Yoon Eun Hye, Joo Ji
Hoon, Kim Jeong Hoon
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Winter SonataStarringBae Yong Joon, Choi Ji
Woo, Park Yong Ha
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Dae Jang GeumStarring Lee Young Ae, Ji Jin-Hee,
Im Ho
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Boys Over FlowersStarringLee Min Ho, Goo Hye
Sun,Kim Hyung Joong
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Coffee PrinceStarringYoon Eun Hye, Gong Yoo
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Birth of the industry

• The Korean wave first began in the early 1990s
  with the film industry under the strict
  surveillance of the Korean government .
  Producers were only allowed to screen films
  approved by certain regulations . Due to
  censorship and restrictions, producers were
  limited as to what they were able to produce,
  giving birth to the melodrama. Such melodramas
  are now ubiquitous, and are commonly viewed not
  only in South Korea, but in much of Asia as well.

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Globalization

• The Korean wave is seen as a product of
  globalization and rise of capitalism in Asia
  .Advent of giant transnational media corporations
  in the 1990s lead to development of media
  technology and simultaneous circulation of media
  images and texts on a global level. This process
  prepared a system for the manufacture and
  circulation of popular culture within Asia. This
  made circulation of South Korean popular culture
  in Asia possible, and driven by the appeal of
  upscale hyper-modern lifestyles that South Korean
  popular culture provided, the Korean Wave spread
  among the rising middle-class in Asia and beyond.
  The success of South Korean dramas, movies, and
  music served as a major tourist magnet for South
  Korea in 2005, with tourists from countries such
  as Japan, China, the Philippines, Thailand,
  Singapore, Malaysia, Indonesia and Vietnam.

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K-Pop

• K-pop is an abbreviation for Korean Pop,
  specifically from South Korea. Many of these
  artists and musical groups have branched out of
  South Korea and have become popular in many
  countries around the world. The popularity of
  K-pop is often considered a part of the rise of
  the Korean Wave, the recent surge of popularity
  of contemporary South Korean culture in Asia.

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History

• Modern Korean popular music first appeared in the
  1930s, heavily influenced by Japanese popular
  songs. In the 1950s and 1960s, the musical
  performances organized by U.S. forces in and
  around the American military bases in South Korea
  provided South Koreans with examples of other
  modern music. The debut of the group Seo Taiji
  and Boys in 1992 marked a turning point in South
  Korean popular music, as the group incorporated
  elements of American popular musical genres such
  as rap, rock, and techno into its music, which
  brought a decrease in the popularity of trot. The
  tremendous success of Seo Taiji and Boys in South
  Korea and other experimental groups, such as
  Panic, set the trend for the present generation
  of K-pop groups and artists. Dance-oriented acts
  became dominant in the South Korean popular music
  scene of the early 90s including the legendary
  hip hop duo Deux. The mid-90's marked the
  emergence of teen idol groups, creating a
  different trend in the music scenes. Groups such
  as H.O.T., Sechs Kies, Shinhwa, S.E.S., and
  g.o.d. became extremely popular, having strong
  fanbases and high-selling albums (with some
  groups having a "million seller", an album
  selling over one million copies). Starting with
  the break-up of g.o.d. in 2005, however, most of
  these groups have since disbanded. Although some
  artists have continued their successes in the
  following decade, new groups have since taken
  their places.

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• Currently, in the 2000s, pop groups are still
  very popular although there has been an emergence
  of South Korean RB and Hip-Hop. Artists such as
  MC Mong, 1TYM, Rain, Big Bang have proven
  successful. Underground artists such as Drunken
  Tiger, Tasha (Yoon Mi Rae) have also helped
  Hip-Hop become mainstream. Recently, rock music
  has become noticed by the public, with acts such
  as the Yoon Do Hyun Band and Seo Taiji gaining
  national recognition. In addition, there are also
  popular techno/dance artists such as Lee Jung
  Hyun and Kim Hyun Jung, who both have had very
  long careers while remaining firmly entrenched in
  their genre of music. Just as well, ballads and
  RB have remained popular, as singers such as
  Baek Ji Young and KCM, in addition to SG Wannabe,
  have continued their success for many years.

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The most popular groups and artists at the moment
Big Bang
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Super Junior
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2PM
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Shinee
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DBSK
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Snsd
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Kara
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2NE1
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After School
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Wonder girls
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Brown Eyed Girls
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Bi(Rain)
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SE7EN
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Lee Hyori
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BOA
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Son Dambi