OBJECTIVE/PURPOSE

1
OBJECTIVE/PURPOSE

• OBJECTIVE PURPOSE OF COMMUNICATION
• An objective is something that we want to attain
  or accomplish through our efforts
• When we speak/write to friends do not have
  specific
• purpose except keep in touch
• Chat with group of friends- socialize and express
• ourselves
• Official /Business situation
• Speak/Listen/write/to
• customers/subordinates/colleagues/superiors
• We have a specific purpose of accomplishing
  something

2
Objective/Purpose

• Communication could have many objectives
  depending on the context and persons involved
• Communication within a family/classroom/theatre/se
  minar/
• boardroom /organization has different
  objectives-depends on the purpose that has to be
  achieved

3
Objective/Purpose

• To inform-Foremost objective of any
  communication
• -Information is power
• -Information needs within /outside the
  organization are met through communication
• To persuade - Business work through persuasion
• - Important to persuade employees-work
  efficiently/customers to buy our products

4
Objective/Purpose

• To educate-To disseminate knowledge and develop
  skills attitudes among people
• To train- Communication is a integral part of
  any training programme
• Training is required achieve proficiency in
  specific skills
• Instruction /demonstration /practice discussion
• To motivate-High level of morale motivation
  must-productivity/efficiency-sustainable

5
Objective/Purpose

• To integrate-Large business organizations have
  different business units/departments
• territorial divisions-different targets
• -Communication provides the means
• -for building and nurturing mutually beneficial
  relationships
• To entertain-whatever be the nature of business
  there is always time for entertainment
• -facilitates social bonding/lighter
  moments/relieves tension

6
Objective/purpose

• Objectives of communication are dynamic ever
  changing
• Common objectives of official communication
• -get/give information
• -ask for or give instructions
• -advice /suggestions
• -To make requests and to persuade other people to
  agree with us

7
Objective/Purpose

• Sometimes we communicate with intention of
• -complaining
• -Warning unfortunately we do this
  angrily-arguments
• -If we learn to complain and warn in an
  acceptable constructive manner
• -Our serious intention can be conveyed
• effectively without damaging relationships

8
Objective/Purpose

• To caution
• Counsel
• Clarify
• Apprise
• Evaluate
• Reprimand
• Organize
• Other such objectives we should make use of
  communication

9
SCOPE OF COMMUNICATION

• Communication has unlimited scope which can be
  understood under two broad headings-
• (1) External dimension
• (2) Internal dimension

10
SCOPE OF COMMUNICATION

• EXTERNAL DIMENSION- External dimension regarding
  communication has a bigger arena which includes
• -building relations with external agencies and
  stakeholders
• -Effective communication can establish a healthy
  external organizational climate
• -trust
• -co-operation
• -collaboration
• -innovation commitment

11
SCOPE OF COMMUNICATION

• Self involvement of people in various activities
  is inculcated to create a vibrant and congenial
  atmosphere
• Effective communication -the advertisement
  dep/public relation help in building the public
  image and goodwill of the organisation

12
SCOPE OF COMMUNICATION

• INTERNAL DIMENSION-A lot of communication takes
  place within the organization by formulating
• -the corporate vision
• -Laying down policy objectives/goals
• For formulating policies
• -Top management needs to obtain the information
  from middle and lower management
• -various forms
• -implementation of its top management policies

13
SCOPE OF COMMUICATION

• The internal communication facilitates proper
  understanding of policies in their right spirit
• Public relations-a management function depends on
  the right communication
• Different functions to be performed by various
  functional departments-to keep the organization
  running

14
SCOPE OF COMMUNICATION

• Within each department and across different dept
  functional heads have to communicate
• -to their subordinates
• -by giving job related instructions
  /suggestions/advice orders
• -for interdepartmental co-operation exchange of
  information plays a key role

15
SCOPE OF COMMUNICATION

• Let us see the scope of function at each
  functional departments
• Example- Lets take the HR department
• -handles communication to avoid
  grievance/dissatisfaction Industrial unrest in
  the entire Organization/to conduct effective
  interviews arrange better training programs etc

16
SCOPE OF COMMUNICATION

• PR- communication becomes essential to design
  appropriate advertisements promotional material
• In addition to external and internal dimensions
  the scope of communication can further be
  expanded
• -Oral and Non verbal
• -Interpersonal /Intrapersonal/mass communication
• -Human communication
• -Reading/writing/speaking listening

17
HUMAN COMMUNICATION

• In the middle sixties a team of mental health
  researchers at Palo Alto Mental Research
  institute started paying attention to the
  behavioral effects of human communication
• -They produced the first general theoretical
  treatment of human communication as a
  transactional system
• -The focus on behavior is extremely significant
• Three hierarchical levels
• Subsystem(one individual)-

18
Contd

• Second level is the system the relationships of
  one individual or several others
• The third level is the suprasystem-the social
  environment in which the system works
• Example-a boss and her employee represent a
  system
• -The boss herself is a subsystem the dept is
  the suprasystem
• -The only way individuals can affect a system is
  through their behaviors

19
contd

• Observable behavior
• You do not affect each other through
  feelings/thoughts/beliefs-they have to translated
  into observable behavior
• Egg and Hen theory-
• Bulls eye theory
• The ping pong theory

20
FUNCTIONS OF COMMUNICATION

• Information sharings-policies/rules/dev/rewards/se
  ttlements union
• Feedback-achievements/fulfillment of
  goals/difficulties faced
• Influence-info power/change attitudes/congenial
  working relationship
• Problem solving-between union/consensus/grievance
• Assists in decision making-achieve goals/needs
  info/views
• Facilitating change-clarity spontaneity /comm
  between mgrs employees

21
contd

• 7.Group building-relationships/breaks group
  disintegrate/lubrication
• 8.Gate Keeping-linkage with outside world
• 9.Conveying the right message-to the right
  person/right perspective/carry same
  meaning/action effectively
• 10.Helps in co-ordination of efforts-tool/differen
  t activities/differences-dept/div/delegation/decen
  tralization/authority/power
• help-letters/circulars/meetings/telephone-go
  al
• 11.Good Industrial relations-feelings/ideas/opinio
  n/better understanding bet two parties
• 12.Development of managerial skills-understand
  human behaviour at work/facts/ideas/opinions-add
  value to the knowledge of mgr happenings in org
  behaviour of people

22
cont

• 13.Ensuring effectiveness of policies-convey
  properly for execution responsible-to achieve
  larger objectives/effectiveness of
  policies-effective comm
• 14.Moivating people-expectation from
  mgmt/plans/policies/respect to their career
  growth/promotion/welfare/declare incentive
  -rewards
• 15. Performance feedback- subordinates /know how
  well they work/need to achieve/exceed
  expectation -standards
• 16.Job Instruction-lead to confusion/wastage/ineff
  iciency/effect production/bottom line
• 17.Controlling people-rules/to regulate
  behaviour/circulars issued-procedures/mgmt info
  system control mechanism/ensure plans carried
• 18.Spreading rumours-informal/grapevine
  comm/create misunderstanding/mgmt uses it assess
  impact/reaction-policies introduced
• 19.Emotive functions-facilitates expression of
  feeling/satisfaction/dissatisfaction/unhappiness-r
  elease frustration-grievance procedure-handle
  emotional problems