Hispanics in America

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Hispanics in America
"The Market"
By Carlos M. Ossa
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Hispanic Market in the US
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Pop. of Major Spanish Countries
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Country of Origin
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Sept.1997
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• RESEARCH SOURCES
• US Census Bureau 1996
• Competitive Media Reporting (BAR/LNA)
• DRI/McGraw-Hill Language Study 1996
• DRI/McGraw-Hill Hispanic Consumer 1997
• Hispanic Mailing List
• (NHTI) Nielsen Hispanic Station Index