Don

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Dont forget the E in morphine

• International Pain Policy Fellowship Advocacy
  Communications

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M.O.R.P.H.I.N.E. Framework (GAPRI)
From the start, interventions must focus on
nurturing national palliative care associations,
ministry of health staff, patient advocacy
groups, and clinical experts to continue to
develop and support high-quality, evidence-based
pain treatment. Once nationalization is achieved,
support for these groups must be ongoing,
preferably through government funding mechanisms.
Access is not achieved until this step is
realized.
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What is advocacy (to you)?
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• Specific, short-term actions directed at reaching
  longer-term vision
• Puts an issue on the agenda (as opposed to a
  problem)
• Collaboration in various forms is key
• Can involve lobbying, social marketing, community
  organizing, education, media engagement, and
  other tactics
• Makes people aware of their own power

Common characteristics of advocacy
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A basic advocacy process
1. 2. 3. 4. 5.
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Considerations

• Establish interim goals. Advocacy is long-term.
• Balance supply and demand (ethical dilemma).
• Diversify champions. Share credit (and blame!).
• Recognize political and also public limitations.
• Align with popular, related health campaigns.
• Dont forget the power of the patient voice!

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Advocacy in Action!
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