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City Sports Inc.

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City Sports has developed the premier retail sporting goods concept for the metropolitan market. Retail Focus Focus is on educated, athletic metropolitan adult ... – PowerPoint PPT presentation

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Title: City Sports Inc.


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  • City Sports has developed the premier retail
    sporting goods concept for the metropolitan
    market.

3
Retail Focus
  • Focus is on educated, athletic metropolitan adult
    not typically the primary focus of mall-based
    or big-box sporting goods retailers
  • Product assortment offers depth and breadth of
    selection in the key categories for that
    demographic running, fitness, body wear, racquet
    sports, swim, etc.
  • Significant emphasis on end-user women 50 of
    all clothing sales.
  • Major brands include Adidas, ASICS, Nike, New
    Balance, North Face, Puma, Quicksilver, Reef,
    Under Armour.
  • Product Mix - Apparel 41, Shoes 34, and
    Equipment 25. This is differentiated from the
    big box and footwear concepts prevalent in the
    industry.

4
Store Model
  • Upscale, high visibility metropolitan locations
    in such prestigious retail settings as
  • Back Bay, Boston
  • Center City, Philadelphia
  • Gallery Place, Washington
  • Atlantic Station, Atlanta
  • Fifth Avenue, New York
  • Harbor East, Baltimore
  • Harvard Square, Cambridge
  • Stores average 7,400 selling feet.
  • Small enough to be available in prime city
    markets, large enough to hold full service
    assortment for target demographic
  • High productivity rate positive trends.
  • 526 sales per selling foot in F 07
  • 7 comp sales in F 07

5
AWARDS
  • Best Sporting Goods Store Improper Bostonian
  • Best of Boston Best Athletic Apparel Boston
    Magazine
  • Best of Philly Best Sporting Goods Store
    Philadelphia Magazine
  • Best Sporting Goods Store Boston Phoenix
  • Best of New York Best Gym Clothes New York
    Magazine

MANAGEMENT
Mike Kennedy, 49, Founder (1983), CEO Jeff
Connor, 39, President Sean Scales, 35, COO Denise
MacDonald, 39, CFO
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480 Boylston St. Back BayBoston, MA
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1608 Walnut St.Center City Philadelphia, PA
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715 7th St. NW Gallery PlaceWashington, DC
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271 Thayer St.College Hill Providence RI
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1111 19th St. NW Central Business
DistrictWashington, DC
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37 Boylston StChestnut Hill, MA
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11 Bromfield St. Downtown CrossingBoston, MA
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1035 Commonwealth Ave. Boston UniversityBoston,
MA
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44 Brattle St.Harvard Square Cambridge, MA
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1815 Massachusetts Ave.Porter Square Cambridge,
MA
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Atlantic Station261 19th St NW Atlanta, GA
30318
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51 St. Georges Rd. Suburban SquareArdmore, PA
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390 5th AvenueNew York, NY
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Harbor East809 Aliceanna St Baltimore, MD
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Sample Store interior
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Sample Store interior
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Sample Store interior
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Apparel Vendors
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Footwear Vendors
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Sporting goods equipment Vendors
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