Fernando Pessoa

1
Fernando Pessoa

• 1888-1935

2
Pessoa person

• Born Lisbon, lived in Durban, South Africa
  (stepfather was Portuguese consul)
• produced fake newspapers written by different
  reporters, included poems and criticism and
  fake news
• Early fascination with British Romantic Poets
  Edgar Allen Poe created English-speaking
  romantic Alexander Search

3

• Returned to Lisbon in 1905 and hardly ever left
  for rest of his life
• 1910 First Portuguese Republic declared after
  seven centuries of rule by monarch

4
(No Transcript)
5
Heteronym

• various characters symptomatic of modernist
  literary technique in general they have
  something in common with Yeatss masks and
  Pounds personae, and are a logical outgrowth
  of modernisms attempt to make poetry seem
  impersonal or purely dramatic.
• --- An Introduction to Fernando Pessoa

6

• Youre never truly yourself until you wear a
  mask.
• --- Oscar Wilde

7

• The good Portuguese is various persons Never do
  I feel so Portuguese as when I feel that I am
  different from me Alberto Caeiro, Ricardo Reis,
  Álvaro de Campos, Fernando Pessoa, and as many
  more as have been or will be.
• -- Fernando Pessoa

8
David Bowie Ziggy Stardust
9
Marilyn Manson (Marilyn Monroe Charlie
Manson)
10
Eminem plays with persona of white rapper
albums The Eminem Show / The Marshall Mathers LP
/ The Slim Shady LP
11
Alias
12
Everyday Roles

• Student

13
Everyday Roles

• Student
• Husband/wife/daughter/son

14
Everyday Roles

• Student
• Husband/wife/daughter/son
• Friend

15
Everyday Roles

• Student
• Husband/wife/daughter/son
• Friend
• Teammate

16
Everyday Roles

• Student
• Husband/wife/daughter/son
• Friend
• Teammate
• Employee

17
Everyday Roles

• Student
• Husband/wife/daughter/son
• Friend
• Teammate
• Employee
• Customer

18

• For temperamental reasons that I do not propose
  to analyze, nor is it important that I analyze, I
  constructed within me various characters distinct
  among themselves and from me characters to whom
  I attributed various poems that, in terms of
  feelings and ideas, are not like those that I
  would write.
• -- Fernando Pessoa

19
Pessoas people

• Alberto Caeiro pagan master

20
Pessoas people

• Alberto Caeiro pagan master
• Álvaro de Campos Whitmanesque futurist

21
Pessoas people

• Alberto Caeiro pagan master
• Álvaro de Campos Whitmanesque futurist
• Ricardo Reis Neo-classicist

22
Additional heteronyms

• Bernando Soares prose writer, Book of
  Disquietude

23
Additional heteronyms

• Bernando Soares prose writer, Book of
  Disquietude
• Fernando Pessoa -- orthonym impure and
  artless short, lyric poems

24

• I put in Caiero all my power of dramatic
  depersonalization, I put in Ricardo Reis all my
  mental discipline, dressed in the music that is
  appropriate to him, I put in Álvaro de Campos all
  the emotion that I give neither to myself nor to
  life.
• -- Fernando Pessoa

25
Autopsychography

• Portuguese psicografia refers to the occult
  practice of writing through the suggestion or
  action of a spirit medium

26
Self-directed Chevy Tahoe Ads
27
Self-directed Chevy Tahoe Ads
28
Self-directed Chevy Tahoe Ads