Future of Online Marketing?

1
Future of Online Marketing?
ni
2
Online Marketing is the Future!
3
The Shift
attention
engagement
qualitative
quantitative
spray-n-pray
aim-n-shoot
monologue
dialogue
tv
internet
Whats OUT
Whats IN
4
And whats round the corner?
Nikhil Rungta, Head Marketing, Yatra.com
5
SMO Social Media
Optimization

• Better tracking
• Standards will be set for Social Network
  Advertising
• More targeted
• Traditional portals AOL, yahoo under threat

Optimization
Social Media
6
Mobile Web

• iPhone
• Mobile coupons
• Location specific highly personalized
  advertising
• Right message at Right place (point of sale)
• Higher conversions

7
eMail Marketing Get paid to Get eMail

• Guaranteed delivery
• Spam issues to recede
• Faster, cheaper, effective and everywhere

8
Video Ads

• Greater consumer engagement
• Better click-through rates
• Click Here to Play Now

9
Thank you