The Elegant Nougat - PowerPoint PPT Presentation

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The Elegant Nougat

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Due Diligence Marketing Research! Yeah well ah Sigh! * * Title: The Elegant Nougat or Not Author: hsloan Last modified by: hsloan Created Date: – PowerPoint PPT presentation

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Title: The Elegant Nougat


1
The Elegant Nougator Not
2
Hey, Thalia! Maybe you could have, like, said
something!
Hey! Im just hangin out Chill!
  • With the help of Latin pop sensation Thalia Sodi,
    Hershey introduces Cajeta Elegancita, a new candy
    bar for the Hispanic market. Yum! Yum!
  • Though the wrapper features a picture of Sodi,
    apparently she neglects to advise her monolingual
    and otherwise ignorant Yanqui partners about a
    subtlety in Spanish
  • Source http//money.cnn.com/magazines/business2/1
    01dumbest/

3
In Mexico, "cajeta" can be used to mean "nougat."
Generally, in the a large part of the
Spanish-speaking world, however, it's slang for
well just say its an anatomical expression.
Literally little box My guess There is very
likely a former marketing manager somewhere at
Hersheys sweeping up and dumping trash cans or
perhaps more likely he or she is now not at
Hersheys at all
Yeah well ah Sigh!
Due Diligence Marketing Research!
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