How to Talk to the Media

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How to Talk to the Mediaor Not
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• REMEMBER THE POWER OF THE MEDIA
• WHEN THE MEDIA CONTACTS YOU, LET THE
  COMMUNICATIONS OFFICE KNOW
• YOU ALWAYS HAVE A CHOICE, TO TALK OR NOT
• ALWAYS BE PREPARED

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• DONT WING IT
• DONT TRY TO MEMORIZE ANSWERS
• DONT FEEL OBLIGATED TO ANSWER EVERY QUESTION
• NEVER LIE

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• NEVER SAY NO COMMENT
• IF YOU DONT UDERSTAND A QUESTION, ASK THE
  REPORTER TO REPEAT IT OR REWORD IT
• NEVER, EVER FEEL OBLIGATED TO TALK IN AN AMBUSH
• IF YOU CHOOSE NOT TO TALKREPORTERS WILL GET THE
  STORY ANYWAY

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Crisis Situations
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• DONT TRY TO HANDLE THE MEDIA ALONE
• AT A SCHOOLS WORST OR MOST DEVASTATING TIMES,
  MEDIA IS NOT AT ITS BEST
• IF A CHILD IS MISSING OR ABDUCTED, MEDIA WILL BE
  AT YOUR SCHOOL
• DONT HESITATE TO ASK FOR HELP WITH SKY ALERTS
• CRISIS SITUATIONS CAN BE CONTROLLED, DEPENDING ON
  HOW WE HANDLE THEM

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EVERY SCHOOL HAS GREAT STORIES. WE WANT TO TELL
THEM!
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• OUR WEBSITE AND FACEBOOK PAGES ARE NOW THE
  HEADLINE NEWS OF THE DISTRICT, UPDATED ALMOST
  DAILY
• VISIT THE WEBSITE www.jordandistrict.org
• FACEBOOK www.facebook.com/jordandistrict
• YOUTUBE www.youtube.com/user/jordanschooldistrict
• IN OUR EYES EVERYTHING IS A STORY, WE WANT YOU TO
  SHARE IT ALL

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Great Stories Inspire
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Facebook
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Any Thoughts?