MELBOURNE STORM

1
MELBOURNE STORM

• Vision
• To be the leading NRL Club by 2004.
• Objective
• To win the Premiership within 3yrs.
• How
• What do they have to do to achieve this?

2

• Board
• Funding, Coach, Players, Supporters,
  Infrastructure, Revenue Generation.

3

• Coach Player I.D. And Purchase
• (Business Case to Board)
• Training Programs/Player Development
• Assessment of Opposition
• Game Plan Development
• Performance Management (Players)
• Player Personal Development
• Effective Use Of Coaching Staff
• Teamwork, Team Building, Pride, Identity
• Vary Plans As Season Develops/Outcomes Assessed

4

• Success Only if all aspects are in harmony!
• Everything being done to achieve the vision
  objective.
• e.g Coach would not play injured players to win
  a game if that would jeopardise long term goals.
• Decisions have to made
• Specialist advice sought for example,
  Medico/Physio
• Would Coach make the right decisions if he did
  not know what the Strategic Plan was and how he
  contributed TO IT!!

5

• Board Review plan at end of first season
• Are we on track?
• Adjust if necessary (sack the coach)
• Coach Review strategies 3 monthly and
  operational plans weekly.
• If they won, would the Strategic Plan change?
• What happened to Storm?