Membership Development

1
Membership Development Research

• Rotary International Zones 6B, 7A, 10B

2
Introduction

• Faith Paroski
• Member Research Specialist
• Membership Development Research Division
• Membership communications and support
• Membership surveys and research
• Membership growth and retention

3
Zones 6B, 7A and 10B

• Membership
• Zone 6B 18, 900 members
• Zone 7A 22, 256 members
• Zone 10B 22, 995 members

4
Five Year Membership Trend 2007 - 2011

• Membership changes since June 30, 2007
• Rotary International 1, 222, 587 members
  0.13 since 2007
• Zone 6B 18, 900 members 10 since 2007
• Zone 7A 22, 256 members 4 since 2007
• Zone 10B 22, 995 members 17 since 2007

5
Research Pilot Programs

• 2011 2014 Pilot Programs
• Associate Member
• Zone 6B Labvan FT D3310
• Zone 7A Kudus D3400, Holy Spirit D3780,
  Olongapo Centennial D3790, Paranaque St.
  Andrew D3830, Marbel D3860
• Zone 10B Kingspark D3450, Changhwa Central
  D3460, Sunshine D3480, Taipei Lungman D3520
• Corporate Partner
• Zone 6B Kuching Central D3310, Bangkok
  Suriwong D3350
• Zone 7A Surabaya Metropolitan D3400, San
  Miguel De Mayumo D3770, Boracay D3850
• Zone 10B Taipei Summit D3520
• Innovation Flexibility
• Zone 6B Petaling Jaya D3300, Bukit timah
  D3310, Patumwan D3350, Chiangmai D3360
• Zone 7A Bali Lovina D3400, Floridablanca
  D3790, Cosmopolitan San Juan D3800, Manila
  D3810, Alabang Lampara D3830, Downtown Davao
  D3860
• Satellite Club
• Zone 6B Bangsar D3300
• Zone 7A San Francisco Del Monte D3780, Virac
  D3820
• Zone 10 Shanghai D52

6
Research Other Recent Initiatives

• Support for Strengthening Rotarys Brand Image
  survey
• Surveying a diverse and representative sample of
  Rotarians around the world as part of the
  branding revitalization effort
• Focus groups with non-Rotarians
• Gain understanding of perceptions of Rotary among
  non-Rotarian professionals, executives, and
  community leaders who are interested in service
• France
• Indonesia (Jakarta and Yogyakarta)
• Membership Experience Feedback survey
• Ongoing survey to gain an understanding of the
  experience with Rotary of active members and
  recently terminated members
• Club and District Support Survey
• October November Club officers of newly
  chartered clubs (3 years or less)
• November December Random sample of club
  officers, District Governors, District
  Governors-Elect, and Past District Governors
• 2012 Demographic Cost of Membership Survey