Improvement in Rural Livelihoods through SERP-Dairy Initiative

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Improvement in Rural Livelihoods through
SERP-Dairy Initiative

• Kranthi Kumar Suman
• NIRD

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Objectives

• To learn and understand the process of dairy
  initiative undertaken by SERP
• To explore the ways to improve rural livelihoods
  through dairy farming

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Milk Procurement
S.No Activity Status as on Today Target for 2008-09 (Dec-09)
1 No.of mandals where BMCUs are established and functioning 153 158
2 No.of Villages where Village level milk procurement centers are functioning 2768 3160
3 No.of Milk pourers 1,38,800 1,60,000
4 Quantity of Milk Procured 2,57,000 LPD 3,00,000 LPD
5 Average Per Mandal Quantity of Milk Collected Per Village 1680 93 1899 95
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Problem

• Low procurement in summer
• 2.57 LLPD in peak season
• 1.2 LLPD in lean season

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Less membership

• Mobilisation
• Daily payment
• Credit facilities
• Support services
• Minimum performance criteria

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Low production

• Good management practices
• Fodder cultivation
• Developing common grazing land
• Feed mix factory
• Educating the producers
• Encourage to keep more animals

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Mismatch between readings of BMCUs and MCC

• Standardisation of equipments
• Settlement with APDDCF

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