Title: WOP Psychology in Cyberculture
 1- WOP Psychology in Cyberculture 
 - Module 1  Modernity and Industrialism 
 - Prof. Leonel Tractenberg 
 - E-mai leoneltractenberg_at_gmail.com 
 - EBAPE/FGV / LTC/NUTES/UFRJRio de Janeiro, 
Brasil  - Visiting Scholar Universidad de Barcelona 
Universidade de Coimbra  - March, 2008
 
  2Introduction
-  What are the main characteristics of 
 - Medieval society? 
 - Modern society? 
 
  3Introduction
- What are the main characteristics of contemporary 
society?  - Is it reasonable to speak in terms of (one) 
contemporary society?  - No  ? 
 - Yes  ? 
 
  4No
- Some experts argue that we should not speak in 
terms of a one single society because  - of the multiplicity and diversity of existing 
societies.  - if we speak in terms of our contemporary 
society we tend to hide these differences and 
reinforce one hegemonic / dominant world view.  - Some critics argue that we are not living in a 
new society or a new economy. The foundations 
of capitalist societies did not change. 
  5Yes
- Other authors say that, indeed, that society is 
changing rapidly in so many different and 
fundamental aspects, that we can speak in terms 
of crisis o paradigms, ruptures etc.  - They argue that it is necessary to recognize 
these broad global changes, otherwise we can 
underestimate its effects.  - This does not mean that these changes affect 
every society the same way or that there is no 
importance in recognizing local characteristics / 
issues / differences.  
  6Yes
- When we speak about a contemporary society we 
use to refer to sociological visions or 
perspectives that try to identify major common 
trends  - which affect or characterize mainly, developed / 
richer countries,  - but that have worldwide repercussions also in 
developing and underdeveloped / poor countries.  - Those trends can be described in terms of 
 - Economic, political changes 
 - Work, labor, production systems changes 
 - Technological changes 
 - Organizational changes 
 - Cultural changes 
 - Etc.
 
  7Some perspectives on contemporary society
- Post-modern society 
 - Post-industrialism / Post-fordism 
 - Information (Knowledge) society 
 - Globalization
 
  8Modernity
- What is post-modernity? 
 - What is modernity? 
 
Image DalĆs watch and the Big Ben 
 9Modernity ? Modernism
- Modernus  new, recent 
 - Modernity 
 - umbrella expression that refers to a complex 
set of philosophical, ideological, social, 
institutional, political, cultural, economic, 
technological intertwined characteristics 
commonly shared by western countries (mainly 
Europe and US) from the 17th century till the 
20th century.  - Modernism 
 - artistic and cultural movement from the end of 
the 19th century  - sometimes a reaction to modernity
 
  10Examples of modernism 
 11Ancient, Medieval and Modern
- The idea of modernity is an invention of the 
Christian Middle Ages  - The ancient world was pagan, naturalistic, 
cyclic, shrouded in darkness.  - The modern world, Christian. With a new time 
(Christian calendar), a new meaning for living 
preparation and waiting for a new (better) life.  - Christianity recharged the notion of time and 
history (narrative of past-present and future).  - Earthly time is a mere passage compared to the 
eternity.  - There is no point in an earthly progression, but 
in preparation for eternal life. 
  12Ancient, Medieval and Modern
- This change in the subjective perception of 
history, time, purpose in life was important to 
shape society  - To provide meaning for daily activities. To 
determine what is important and what is not.  - But the idea of modernity was also depreciated 
 - novelty was perceived as triviality. The 
important thing was the divine order.  - There was a valorization of the enduring time of 
the Scriptures and a veneration of great thinkers 
of antiquity Plato, Aristotle. 
  13Ancient, Medieval and Modern
- The division of Ancient, Medieval and Modern was 
disseminated during the Renaissance period (14th 
and 15th centuries)  - There is a confrontation between Christian values 
and humanistic values.  - The power and disseminated beliefs of church are 
questioned Giordano Bruno, Galileu, Copernico 
and others.  - There is an even greater valorization of the 
ancient world and of the ancient thinkers. 
Modernity is still an age of darkness.  - But there is a future, not heveantly, not sacred, 
but in the progress of humanity.  - Valorization of reasoning and technology as base 
for progressing. 
  14Modernity has born
- 16th and 17th centuries and the modern ideas 
 - Protestantism (16th century) critical view of 
the Christian church, valorization of work 
practicing good works attests to one's faith by 
works a man is justified, and not by faith only 
(James 224)  earthly progress becomes 
positively valued as a collective project.  - Modern thinkers Montaigne, Bacon, Descartes, 
Hobbes, Voltaire, Rousseau etc.  - Devaluation of the ancient Greeks (Bacon y 
Descartes). Valorization of the modern, the new 
we are closer to the truth with our methods 
(Bacon y Hobbes).  - Radical separation between Nature and Society. 
 - Clear defined project for humanity reconstruct 
knowledge and life based on rational grounds, 
science and technology (PHILOSOPHICAL 
UNDERPININGS. IDEA OF PROGRESS) 
  15Modernity has born
- 18th and 19th centuries and the consolidation of 
modernity  - IDEOLOGICAL, POLITICAL UNDERPININGS 
proliferation of idealistic discourses based on 
rational analysis socialisms, anarchism, 
liberalism etc.  - The idea or progress opens the way to the idea of 
revolution based on rational ideals (eg. French 
revolution). To reform society through 
revolution.  - Many internal and external conflicts ancient x 
modern forces.  - Scientific, technological and economic progresses 
foster social developments (eg. re-urbanization 
plans, health and educational improvements).  - Modernity and modernization seen as a good 
thing. 
  16Some driving forces
Ideological / philosophical / political changes 
Social and Cultural changes 
Developments in Science and technology 
Developments of capitalism and proliferation of a 
bourgeoisie 
 17Modernity and industrialism
- Mercantilism ? pushed by new discoveries and 
technologies (mainly for transportation)  - Comercial capitalism ? pushed by industrialism, 
technological developments (transportation, 
energy, mecanization).  - 19th and 20th century most industrialized 
countries ? global power (England, France, US 
etc.)  - Modernization  industrialization  western 
culture 
  18Some important characteristics of the industrial 
society (De Masi, 2000)
- Proliferation of representative democracies, of 
socialist states, and of totalitarian regimes. 
Growing governmental interventionism on the 
economy.  - Economic power, stability, and continuous growth 
based on gross national product, and determined 
by the ownership of raw materials and ways of 
production. Industrial sector pushing national 
economy.  - Growing distance between producers and consumers 
compared to the pre-industrial society.  - Improvements in health, nutrition, and quality of 
life help to reduce mortality rates and to 
increase life expectancy, and lead to an 
accelerated population growth.  - Workers of the industrial sector surpasses other 
sectors of economy. Number of blue collars 
predominates over white collars, and male workers 
over female workers.  - Rationalization of organizational processes. 
Disseminated belief in one best efficient way 
to achieve organisational goals. 
Taylorist-Fordist paradigm. 
  19Some important characteristics of the industrial 
society (De Masi, 2000)
- Social division of labour creates two main 
distinct classes with conflicting interests, 
ideologies, and life styles. On the one side, 
white collars are responsible for intellectual 
tasks, and owners of information, decision power, 
and means of production. On the other side, blue 
collars are the executors of partitioned 
manual/mechanical tasks.  - Continuous economic growth brings a relative 
stability and continuity to jobs and careers. Job 
roles and career paths are rigidly determined. 
Most tasks are routinized, bureaucratised, and 
impersonalised.  - Progressively, industrial society expands the set 
of social roles, educational paths, and 
occupational options, opening the possibilities 
for a larger number of individuals to choose new 
career paths, and, therefore, increases the 
opportunities for social mobility.  - Schooling of the masses, as part of a wider 
social reform, contributes to reduce illiteracy. 
Increasing consumerism is promoted by mass media. 
  20Some important characteristics of the industrial 
society (De Masi, 2000)
- Progressive urbanisation, rationalisation and 
fragmentation of living spaces growth and 
verticalisation of the cities the industrial 
zone for work and production the city suburbs 
for domestic life, education and reproduction 
the commercial zones for trade and consumption 
the bureaucratic zone for administrative and 
public affairs and zones for leisure and 
mass-entertainment (parks, stadiums, shopping 
centers, etc.).  - New technologies favour geographical mobility, 
communications. Progressive spatial integration 
and shortening of distances.  - Increasing rationalisation, fragmentation, 
standardisation and control of living rhythms. 
Time for domestic life, education, work, and 
leisure become compartmentalised vertically 
(along daytime) and horizontally (along 
lifetime).  - Society as a synchronised global assembly line 
that demands everybody working, studying, 
resting, celebrating etc. at the same time, in 
the same optimal places. Clock as the major 
symbol of the industrial era. 
  21Modernity and the big narratives
- Modern times are times of big (RATIONAL, 
SECULAR) narratives that provide meaning for the 
collectives in terms of a project of common 
future national independence, liberty, progress 
and development, welfare, social equality, 
abundance etc.  - Big narratives in Science. eg. Positivism. 
 - Big narratives about the economic and labour 
systems capitalism, socialism etc.  - Big narratives about cultural issues, family 
roles, gender roles etc.  - These big narratives try to be universal in 
the sense they try to expand and encompass all 
societies. 
  22Problems with modernity
- War and killing in an industrial scale. 
 - Totalitarism, dictatorships, oppression and 
submission of the masses.  - Social inequalities and exploitation. 
 - Environmental problems of industrialization. 
 - Economic instabilities and crisis. 
 - Polarization and conflicts between nations, 
social classes.  - Fragmentation of individuals (ration x emotion, 
body x mind, private x public sphere, work x 
leisure).  - Depersonalization and burocratization of work 
environments.  - Emancipatory reason (driven by ideals of liberty, 
progress etc.) progressively substituted by 
instrumental reason (driven by markets and 
national projects). 
  23Readings
- BASIC 
 - KUMAR, Krishan. (2005) From post-industrial to 
post-modern society. 2nd. Ed. Oxford, UK 
Blackwell Publishing.  - COMPLEMENTARY 
 - CASTELLS, M. (2003) Internet y la Sociedad Red. 
In APARICI, R. (coord.) Comunicación educativa 
en la sociedad de la información. Madrid UNED. 
p.319-342. Available at http//tecnologiaedu.us.e
s/nweb/htm/pdf/106.pdf  - THOMPSON, G.F. (acceso en 2007) Fordism, 
Post-Fordism, and the Flexible System of 
Production. Center for Digital Discourse and 
Culture, Virginia Tech. Available at 
http//www2.cddc.vt.edu/digitalfordism/fordism_mat
erials/thompson.htm  - Weblink http//carbon.cudenver.edu/mryder/itc_da
ta/postmodern.html