Research Methods in Psychology (Pp 32-44) - PowerPoint PPT Presentation

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Research Methods in Psychology (Pp 32-44)

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Research Methods in Psychology (Pp 32-44) Purpose of Interviews To get someone s point of view by asking questions Interviewing Styles Nondirective Informal ... – PowerPoint PPT presentation

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Title: Research Methods in Psychology (Pp 32-44)


1
Research Methods in Psychology(Pp 32-44)
2
Purpose of Interviews
  • To get someones point of view by asking questions

3
Interviewing Styles
  • Nondirective
  • Informal
  • Semistructured
  • Structured but open-ended
  • Structured

4
Nondirective Interviews
  • Conversational where participants talk about
    anything they want
  • Goal is to help participants understand
    themselves (therapy sessions) more than to gather
    data for a study

5
Informal Interviews
  • Conversational in nature but researcher wants to
    gather data for a study
  • Interviewer keeps interview focused on a general
    topic

6
Semistructured Interviews
  • Researchers have a specific topic but questions
    are not asked in the same way to all participants
  • Meant to be flexible and interactive with
    follow-up questions common
  • Can be done one-to-one or in focus groups
  • Some us narratives and/or vignettes

7
Semistructured Interviews
  • Advantages
  • Provides a rich account of a persons situation
  • Questions can be adapted to probe the context and
    meaning
  • If relaxed, participants are likely to give
    detailed responses
  • Disadvantages
  • Reliability can be poor
  • Use of small samples common
  • More training required

8
Focus Groups
  • Advantages
  • A natural setting allows people to express their
    real opinions
  • Hearing others responses helps participants
    think of other points or clarify their opinions
  • Feeling their opinions count, people feel
    empowered
  • Interactions among members provide richness and
    depth
  • Disadvantages
  • After participation in a focus group, an
    individuals attitude may become more extreme
  • Only one topic at a time can be discussed
  • Individuals have less time to talk
  • Group moderator may unknowingly inject bias

9
Narrative Interviews
  • Advantages
  • Since narratives allow people to tell their
    story, these interviews provide a rich form of
    data
  • Narratives provide a window into someones life
    context
  • Disadvantage
  • Coding (creating categories about important
    emerging themes) individual stories from an
    entire group may be challenging

10
Structured but Open-ended Interviews
  • Preset questions asked
  • Interviewer still allows participants to respond
    any way they wish

11
Structured Interviews
  • Data collected with a predetermined scale (ie,
    Likert Scale)
  • Most objective, requires less training to
    administer and reduces researcher bias
  • Lacks the richness of less structured interviews

12
Considerations Involved Before an
Interview
  • Choice of interviewer(s)
  • Logistics
  • Ethical issues
  • Good questions
  • Minimize demand characteristics and researcher
    bias
  • Scheduling details

13
Considerations Involved During an
Interview
  • Create and maintain good relationships
  • Be aware of recording process
  • Remain empathetic
  • Manage sensitive areas

14
Considerations Involved After an
Interview
  • Participants should feel appreciated, be told how
    to obtain results of the study and be allowed to
    withdraw data if desired
  • Transcribe interview using verbatim transcription
    or postmodern transcription

15
Inductive Content Analysis(Thematic Analysis)
  • A process for analyzing interview transcripts
  • by organizing it into categories according to
  • important themes that emerge. Coding is
  • central to organizing raw data into coherent
  • categories which is hard work and time
  • consuming.

16
Coding Process(Interpretative Phenomenological
Analysis)
  • Researchers read and reread transcripts
    reflecting on what is being said
  • Specific themes are identified and named
  • Categories are named based on clusters of themes
  • A summary table of the theme categories is created

17
One more thing before the end!
18
IB Videohttp//occ.ibo.org/ibis/occ/home/subject
Home.cfm?subjectpsych
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