Understanding Global Cultures - PowerPoint PPT Presentation

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Understanding Global Cultures

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Understanding Global Cultures Nigeria Cultural Metaphors Cleft National Cultures Ch. 15 The Malaysian Balik Kampung Ch. 16 The Nigerian Marketplace Ch. 17 The ... – PowerPoint PPT presentation

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Title: Understanding Global Cultures


1
UnderstandingGlobal Cultures
  • Nigeria

2
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3
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4
Cultural Metaphors
  • Cleft National Cultures
  • Ch. 15 The Malaysian Balik Kampung
  • Ch. 16 The Nigerian Marketplace
  • Ch. 17 The Israeli Kibbutzim and Moshavim
  • Ch. 18 The Italian Opera
  • Ch. 19 Belgian Lace

5
Cultural Metaphors
  • four generic types of cultures, plus
  • Cleft National Cultures
  • one in which the subcultures of the diverse
    ethnic groups are difficult to integrate

6
Cultural Metaphors
  • Unit of analysis in the book the nation or
    national culture
  • Other units of analysis may include
  • one person (e.g., Paul Buffalo)
  • the family (e.g., Strodtbeck)
  • the community
  • a region
  • a culture

7
  • Culture Counts
  • and it counts quit a bit

8
  • Geert Hofstede (1991)
  • IBM study demonstrated that national culture
    explained 50 of the differences in attitudes in
    IBMs 53 countries (p. 5)
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