Guess the Cereal?

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(No Transcript)
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Guess the Cereal?
Capn Crunch
Fruit Loops
Honey Smacks
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Guess the Cereal?
Cocoa Puffs
Lucky Charms
Honey Smacks
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Guess the Cereal?
Honey NutCheerios
Frosted Flakes
Trix
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Guess the Cereal?
Count Chocula
Rice Krispies
Cinnamon ToastCrunch
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• Breakfast of Champions
• Like a Good Neighbor
• Melts in Your Mouth, not
• Theyre Grrrreat!

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Why do we know these slogansso well?
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• We are bombarded with marketing messages
  everyday.
• Over 5,000 per day.

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Consumer Society(Market Economy)
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Consumer Societies are driven to attain
purchasing power to buy goods services.
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Marketing is a big deal in consumer societies.
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Marketing Strategy

• To Satisfy Consumer Needs and Wants

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Let Mikey try it!
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Give Them What They Want

• The fundamentals of marketing

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Marketing is

• Satisfying customer needs wants through
• Designing
• Promoting
• Selling
• Distributing
• A Product or Service

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Marketing Mix is a Strategy

• Target Market
• Price
• Product
• Place
• Promotion

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Target Market

• A specific group of consumers at which a company
  aims its products and services

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Price

• Value?
• Location?
• How much does customer care about price?
• Competition?

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Product

• What to make?
• When to make it?
• Level of quality?
• How many?
• How to package and label?

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Place

• Where sold?
• What kind of store?
• Distribution?
• Salespeople?
• Competition?

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Promotion

• Where Promote?
• How Promote?
• Radio? TV?
• Billboards?
• Social media?
• When?
• Competition?

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Marketing Mix
Graphic Organizer
Product Price
Promotion Place

• Sweet crunchy
• Whole grain
• Healthy, delicious Excellent source of
  B-vitaminsBright packaging, different size boxes

• Homemakers are cost conscious
• Looking for value
• Very competitive
• Convenience storesmore expensive

• TV Commercials
• Coupons
• Sweepstakes
• Offers
• Recipes
• Nutritional Info

• Retail stores
• Supermarkets
• Entire aisles
• Marketing battlefieldFriendly, helpfulsalespeople