Cut%20a%20tree%20at%2050-75cm

1
70
35
200 single node cuttings
Vigorous resprouts
Cut a tree at 50-75cm
75
90
Each felled tree gives approx 35 weaned rooted
cuttings (12-24 months)
2
On-farm planting
On-farm trials
On-station trials
rooted cuttings
Mother blocks
3
Rural Resource Centres

• Knowledge
• Skills training
• Demonstrations
• Registration, certification
• Germplasm
• Materials

4
Rural Resource Centres

• Posters
• Pamphlets
• Tree planting books
• Protocols

• Knowledge
• Skills training
• Demonstrations
• Registration, certification
• Germplasm
• Materials

5
Rural Resource Centres

• Knowledge
• Skills training
• Demonstrations
• Registration, certification
• Germplasm
• Materials

• Seed
• Pre-germinated seed
• Pre-treated seed
• Rooted cuttings
• Grafts
• Seedlings

6
Chances of success
Size of proposal
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Your Resource Mobilisation Champions

1. Unilever
2. ICRAF
3. Other partners
4. Yourself

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Need to turn your hopes up-side down
                                                  
                                                  
                                      Human
ingenuity?

1. Yourself
2. Your partners
3. ICRAF
4. Unilever

10
Donor Engagement Phases
Inform Interest Involve Invest Increase

• How novel/compelling is the work?
• Have they thought through the whole issue?
• Can they deliver what they promise?

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Research and Development versus Marketing and
Public Relations
RD - aims at objectively verifiable, replicable
products that can stand up to scrutiny by other
independent observers and customers, Marketing
- tries to please all parties by essentially
telling them what they want to hear and appealing
to their basic emotions Usually, these two
functions are carried out by different people,
and there often is a firewall between the two
groups, who tend to disrespect each others
efforts. Both are needed, though, for any
initiative to survive.
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Research and Development versus Marketing and
Public Relations
Generally the RD group will feel uncomfortable
by the way all their nuances and caveats are
removed while messages are simplified by the PR
group. The PR group may feel that the RD
group stands in the way of its own success, keeps
shooting itself in the foot and is wasting money
and resources.
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14
Structure of Medicinal Plants Market
Harvested produce
Primary processed raw material
Forest
Collectors
Herbal Gardens
Samitis
Exporters
Traders
Bulk R.M.
Cultivator
F.P.
Bulk R.M.
Processors
Secondary Processing
Manufacturers
F.P.
Retailers
Primary Processed Raw material
F.P.
Traditional Medical Practitioners
Exotic sp.
Importers
Consumers
F.P. Finished Product
R.M. Raw Material
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VA value addition NMVA non-material value
addition QAQuality assurance QCQuality
control.
16
Probability of second phase funding
Quality of reporting
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What do you commit to do different?

1. Think more
2. Share/communicate more
3. Document/complete more