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Channel
Brand
Customer experience
8. ????how you connect your offerings to your
customers
9. Brandhow you express your offerings benefit
to customers
10. ????how you create an overall experience
for customers
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• Microsoft Services and IT help customers and
  Microsoft realize their potential through
  ??????????????. We are strong customer advocates
  and Microsofts first and best customer to drive
  ???????. We attract ?????? who are passionate
  about serving customers and are trusted advisers
  on Microsoft technology

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• Commercial Sector ??, ??, ????????

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• ???????CCF (Contact Center Framework) CSF
  (Connected Services Framework)

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???? Cingular, Sprint
WiMAX (Wireless Interoperability of Microwave
Access)
Revenue decline 15billion, 7/year (2001-2004)
CLEC via ILEC infrastructure

• MSO via cable
• infrastructure
• Digital phone service
• TV Programming
• Internet broadband
• E.g. ATT Broadband,
• Comcast
• MSO advantages
• over ILECs
• strong revenue
• bundle ent telecom
• less regulated env
• less legacy voice issue

• ILEC fights back with fiber-optic
• Network
• Digital phone service
• TV programming
• Internet broadband

VoIP via Internet
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• ?? Austin, Boston, Chicago, Reston, Silicon
  Valley
• ?? Copenhagen, Munich, Netherlands, Thames
  Valley, Paris,
• ?? ??, ??, Dubai

• ?? Issaquah, WA, Charlotte, NC, Irving, TX

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Please direct questions and feedbacks to Keyan
Li Email keyanli_at_microsoft.com Office 010
84538989 x 8359 Mobile phone [phone]
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Evaluate
Plan
Build
Deploy
Operate

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• Dont understand technology
• Huge opportunity huge risk
• ??????????
• Availability Reliability
• Performance
• Interoperability
• Security
• ??????
• Schedule Cost
• Developer skills
• How to maintain

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• Play video

• MTC Mission
• MTCs mission is to reduce risks for customers
  partners during their decision making process to
  accelerate adoption of Microsoft platform, and to
  create innovative business solutions using
  emerging Microsoft technologies
• MTC Purpose
• Increase success rate for enterprise projects
  gtSuccessful Projects! ?
• Envision, Architect and Validate for enterprise
  solutions
• Shortens decision cycle and increase success rate
• Help adoption of new MS products
  gtCompetitive Advantage! ?
• Technology labs/programs to support
  customers/partners
• MTC Offerings

Strategy Briefing
POC Workshop
Architecture Design Session
Evaluate
Plan
Build
Deploy
Operate
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Introducing China MTCKeyan Li, Manager, China MTC
Workloads Coverage Map
Workload ADS POC Perf Test /Benchmark
Portal Collaboration x x (POC accelerator) x
Data Platform x x x
Business Apps Integration x x x
Directory Identify x x x
IW x x x
Security x x x
Management x x
Networking x x x
EPM x x
Mobility x
Developer Tools x x
Storage
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World-class facilities for accelerating customer
and partner value realization through excellence
in operations and experience
StrategyBriefing
Architectural Design Session
Proof ofConcept
ExecutiveBriefing
Envisioning Session
Thames Valley

• Vaedbeck

Chicago

Redmond

• Munich

Boston

Paris

• DC (Gvmt)

Mtn View

• Tokyo

• Beijing

• Austin

• Dubai

• Taipei

Enterprise Customers Partners
ISVs and SIs
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Ask your Microsoft representative to Request MTC
service for you
Your Microsoft Representative
MTC
Services (Apply four weeks in Advance)
Submit MTC Service Request Forms to
mtcbj_at_microsoft.com
Internal Business Review
No Go/Go
Explain Reasons to Requester
Joined Planning Scheduling
Perform Service
Report Status to Customers/Partners
Record Customer Survey/Feedback, Engagement
Summary
Follow up
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Customer Name Ministry of
Customer Location Beijing
Opportunity The Ministry developed a prototype of human resource management system that would be deployed to nation wide offices. They needed the proof that SQL Server and .NET can support the performance requirement under the required data load.
MTC Engagement Performance Tuning
Engagement Result The prototyped was tuned to have a near 1000 increase in performance. This resulted in successful completion and deployment of the system.
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Customer Name A Major Stock Exchange
Customer Location
Opportunity The Stock Exchange was evaluating technology for an enterprise application platform. ??????.NET?????Clustering??,??NLB,CLB,MSCS,?????HA??,??.NET?????????????????.
MTC Engagement Proof of Concept
Engagement Result MTC technical architects to construct the test bed and test application for this crucial engagement, which included establishing a simulated environment that used NLB, CLB, MSCS to conduct pre-defined high availability tests. The result was successful.
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