Creating a Logo

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Creating a Logo

• Ruby Ann Sawyer, Brantley County Middle School

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Wikipedias Definition

• logo is a graphical element (ideogram, symbol,
  emblem, icon, sign) that, together with its
  logotype (a uniquely set and arranged typeface)
  form a trademark or commercial brand. Typically,
  a logo's design is for immediate recognition.1
  The logo is one aspect of a company's commercial
  brand, or economic or academic entity, and its
  shapes, colors, fonts, and images usually are
  different from others in a similar market. Logos
  are also used to identify organizations and other
  non-commercial entities.

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Tips for Creating a Logo

• Must be resizable make sure it still looks good
  when size is reduced
• Must look good in black white as well as in
  color
• Choose type carefully must be able to read when
  small use only one font (no more than two)
• Keep it Simple
• Recognizable from different angles
• Must relate to the business or product

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Excellent Logo the Nike Swoosh

• Resizable
• Simple
• Recognizable from any angle
• Looks good in any color and black white
• Makes you think of speed and things being right
  (check mark)

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Wikipedias Definition

• A slogan is a memorable motto or phrase used in a
  political, commercial, religious and other
  context as a repetitive expression of an idea or
  purpose.

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Tips for Creating a Slogan

• Keep it short and simple. (No more than 10
  words.)
• Make it memorable. (Puts a picture in your mind.)
• Explains what you do and how it benefits the
  customer.
• Ask yourself what you want the customer to
  remember about your business.
• Use keywords for your business use thesaurus.
• Be creative!
• Get input from others. Make several and ask
  which is best.

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Excellent Slogans

• Betcha cant eat just one. Lays
• Breakfast of Champions Wheaties
• Have it your way. Burger King
• Just Do It Nike
• Youre in good hands with Allstate. Allstate
  Insurance Company
• Im Loving It McDonalds
• Eat fresh Subway

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Summary

• The logo and slogan should present a positive
  image for your business.
• A lot of thought should be given to the creation
  of the logo and slogan as they should be used for
  the life of your business.
• You should not change your slogan as often as
  some people change their Facebook status.
• Tim Sawyer, Brantley County Schools