Mission

1
Mission Vision

• Connecting people
• Understand consumer needs
• Provide offerings that meet or exceed those needs
• Help people to feel close through technology
• Focus on people

2
Non financial Goal

• renewal by identifying and developing new
  businesses
• working within Nokia's broad vision of "Life Goes
  Mobile."
• created independent businesses, contributed to
  the growth and profit of the core businesses of
  Nokia

3
Financial Goal

• industry mobile device volumes grow by 15 or
  more sequentially.
• Nokias device market share be approximately at
  the same level sequentially.
• expect moderate growth in the mobile
  infrastructure market in euro terms in 2006
• continues to target an increase in its 2006
  market share in mobile devices and
  infrastructure.

4
3G

• new generation of wireless communication
• broadband and packet-based
• used to transmit text, digitized voice, video
• offers a consistent set of services to mobile
  users no matter where they are located in the
  world

5
Product Objective

• network quality/coverage as consistently being
  the top consideration for customers
• essential for both acquisition and retention of
  customers
• availability of 3G data services ranks higher in
  importance for acquisition than retention

6
Target Market

• Young Adults
• can access all kinds of digital information, like
  music, photos, video and television
• video-conferencing, electronic payment,
  positioning services
• Businessman
• introduces more business opportunities, likes
  mobile on-line shopping and mobile on-line
  payment

7
Point of difference

• providing easy-to-use and secure products like
  mobile phones, and solutions for imaging, games,
  media, mobile network operators and businesses

8
Position

• the world leader in mobile communications,
  driving the growth and sustainability of the
  broader mobility industry
• broadly held company with listings on five major
  exchanges.

9
Product

• well placed to capture lower spending consumers
• provide wireless broadband, filling a market gap
  left

10
Price

• making mobile telephony affordable
• reducing the Total Cost of Ownership (TCO) for
  the consumer
• 3G handsets tend to be in the high and mid-range
  categories
• packages that combine voice and other services
  will meet the TCO demands of each segment.
• gtlower the cost gtthe price will be reasonable

11
Promotion

• The 3G mobile phones will be free of charge when
  having the contract of network supplier
• Advertisement gt newspaper
• Magazine gtwilson

12
Place

• Different network supplier
• Broadway