Drivers

1
Drivers The Final Frontier?!?

• Fleet Safety Conference

2
Agenda

• Overview
• Keys to Any Behavioral Change
• Driver Behavior Can/Should it be Modified
• Crash Reviews/MVRs/Progressive Discipline
• Success Stories
• Real Life Example Polk County, Fl.
• Real Life Results
• Can/Could it Work for You?

3
Paraskevidekatriaphobia

• Definition??
• When You Can Use it Next

4
Hillsborough County Facts

• Population 1,300,000
• Land Area 1,048 Sq. Miles
• Tampa
• Lightning Capital of the U.S.
• Site of the 2012 RNC
• Home to

5
Hillsborough Fleet Management

• 3100 Vehicles
• 4 Shop Facilities
• 1 100 Best Public Fleets in N.A. 2008 2009
• 8 Million Miles/Yr.
• ASE Blue Seal/100 Best Public Fleets last 7 years

6
Behavior Modification?

• Can I Really Modify Behavior?

7
Objective Influence
Motivation Ability
1. Make the Undesirable - Desirable 2.Over Invest in Skill Building
3. Harness Peer Pressure 4. Find Strength in Numbers
5. Design Rewards Demand Accountability 6. Change the Environment
8
Motivation?

• Can you motivate someone who isnt interested?
• NO!!
• So Can I really Train Drivers to Improve?

9
1. Personal Motivation

• The Key?
• Help People See the Implications of
• Choices
• Actions
• Connect New Behaviors to Deeply
• Held Values
• They Already Have

10
2. Personal Ability

• Drivers Already Know How to Drive BUT
• Do they practice the Behaviors you Want?
• The Key Here
• Over Invest in Skills Building
• Build in the toughest, most realistic settings.
• Robust Training is at the heart of Influence

11
3. Harness Peer Pressure

• Peer Pressure is Already At Work
• The Key Here
• Make Peer Pressure Work for You!
• How?
• Ranking Boards
• Employee Recognition

12
4. Find Strength in Numbers

• Build Social Capital
• Enlist both Formal and Informal Leaders
• The Key to building Social Capital?
• Build Trust with formal and informal Leaders.
• Enlist Champions
• Find the Opinion Leaders and involve them
• Train the Trainers

13
5. Design Rewards/Accountability

• If a leader talks quality but rewards
  productivity
• How Will an employee react?
• Dont reward the wrong behavior
• The Key to Rewarding Change?
• Make the Reward Real Valuable

14
6. Change the Environment

• 3 X more People Die from Lung Cancer than from
  Traffic Accidents
• 2 X more People Die from Tuberculosis than from
  Fires
• Why Dont We Already Know This?
• The Data Stream Is At Odd w/Reality
• The Key? Change the Data That Cross Peoples
  Desks

15
Keys To Behavior Change

1. Help People Understand the Implications of their
   Choices Actions
2. Over Invest in Skill Building
3. Harness Peer Pressure
4. Get More Social Capital by Enlisting Formal and
   Informal Leaders
5. Align Rewards/Ensure Accountability
6. Change the Environment

16
Steps Taken

• Aerodymanics
• Gear Ratios
• Smaller Engines/Vehicles
• Low Rolling Resistance Tires
• Introduction of Bio Fuels
• Alternative Fuels
• In Vehicle Monitoring Systems
• Idle Control Devices
• APUs (alt. power units)
• Hybrid/Hybrid-Electric/Plug In Hybrids
• Electric Vehicles
• MyKey
• Simulators
• All of Above are Hardware Related

17
Automotive Fleet April, 2010

• Even when comprehensive vehicle selection, right
  sizing, fuel card data mining, and exception
  report programs are deployed, effective fuel
  management ultimately depends on one key player
• THE DRIVER

18
(No Transcript)
19
Why Have We Avoided Driver Training?

• Presumed efficient already?
• Perfection in Driving Habits?
• Untrainable?
• Not our Job
• Easier to address hardware than people

20
Can/Should Driver Behavior be Modified?
21
NAFA 2012 Panel Discusson

• Question
• Can we modify driver behavior to improve Safety
  and Fuel Economy??
• Answer
• Modifying Behavior can have a huge impact both
  on Safety and on Fuel Economy

22
Why Should You Care?

• Driver Training Isnt your Job
• Drivers Dont Work for you
• Drivers Wont Listen
• Drivers Dont Care

23
Why Should You Care?

• Driver Training Isnt your Job
• Subject Matter Expert
• Drivers Dont Work for you
• No Hierarchy Involved
• Drivers Wont Listen
• Theyd be More Attentive
• Drivers Dont Care
• Results Show They Care A Lot

24
Role of Driving Records

• Pre Employment
• Post Crash/Accident
• Annual Performance Reviews
• Assurance of CDL Compliance
• Build a Track Record of Excellence

25
MVR Questions?

• License Expiration Date?
• CDL Vehicle Class vs Vehicle Operated
• Currency of Information Address of Record
• Points Accumulated - Patterns

26
Success Story Examples

• Novo Nordisk Driver Training spearheaded by
  Fleet Mgr saved 858,787 gallons
• Bison Transport Driver Training/Incentive cut
  713,264 gallons
• Cat Driver Reward In-House Program that
  rewards drivers for fuel efficiency
• AstraZeneca trained Eco Driving reducing
  emissions by 367 metric tons/yr.
• Poland Spring ranked drivers for Idling and
  posted the results on a board saving 8000
  gallons/yr.

27
Crash Review Committees

• Define the Role
• Define Preventable vs Non-Preventable
• Define the Membership
• Who
• How Long theyll Serve
• Meet Regularly
• Assure Fairness in Representation
• Assure Expertise in Representation
• Abide by the Decisions - Always

28
Post Committee Action

• Whats Next?
• Define Remedial Training
• Define More Aggressive Posture if Required
• Progressive Discipline
• Formal Policies are a Must
• Assure the Punishment fits the Crime
• Fairness in Application
• Assure Cooperation in Represented Units
• Make it Progressive

29
Polk Countys Approach?

• Fuel Conservation/Driver Training/Incentive
  Program

30
(No Transcript)
31
(No Transcript)
32
Vehicle Decal
33
(No Transcript)
34
What the Experts Say

• Excessive speed is the largest single factor in
  reduced fuel mileage.
• Reduce speed to a reasonable level of say 60 mph
  and eliminate all non-essential stops. A general
  rule of thumb is that every mph increase above 50
  mph reduces fuel mileage by 0.1 mpg.
• Virginia Tech Study on Follow Distance
• Increase Following Distance by 1 second will
  reduce the incidence of rear end collisions by 85

35
What the Experts Say

• Excessive speed is the largest single factor in
  vehicle crashes
• Too Fast for Conditions - 13.9 single
• Too Fast 5.9 muti-vehicle fatality
• Too Fast Critical Pre Crash Event in 18
  crashes where the truck was the causal factor
• More than any other factor
• 30 speed increase 69 gt kinetic en.
• Source FMCSA (2009 stats)

36
Aint It the Truth?

• HAVE YOU EVER NOTICED?
• ANYBODY DRIVING SLOWER THAN YOU
• IS AND IDIOT
• AND ANYBODY GOING FASTER THAN YOU
• IS A MANIAC???
• GEORGE CARLIN

37
Available Training Resources??

• Search Engines
• Smith System Driver Training
• Car Chip
• Green Driver
• Green Road
• Driving Skills for Life - Ford
• Bridgestone Tires
• I Drive Green App
• Env. Defense Fund
• EPA
• More.

38
(No Transcript)
39
(No Transcript)
40
Driving Skills for Life

• What Drivers Do to Save Fuel

Polks Actual Historical Data
Polks Idle Awareness Program
41
Polk County Driver Training

• Driver Behavior
• Polk County Data
• Tailored Internally
• Length - 1 Hour
• Customer Focused
• Incl.Safety Emphasis
• Lead in to Employee
• Incentive Program

• Modify Future
• 250,000 Idling Hours
• Polk County Data
• Easy to Take
• Magnet Give-away
• Safety Integration
• Incentive Program Explained _at_ Conclusion

42
Objective Modify Driver Behavior!
35
15
10
8
43
How Can We Encourage Employee Participation???

• Provide Detail on the Issues and ask for their
  help
• Train for Driving Behavior you Want
• Incentive Program

44
Introducing.

• Employee Fuel Incentive Program

45
Employee Fuel Conservation Incentive Program
Eligibility

• Employees who drive the same County vehicle
  exclusively
• Participate in Eco-Driver Training Class
• Sign an Incentive Agreement
• Term 12 Months
• If Fuel Efficiency Improves gt 5 County will
  split the fuel savings 50/50 with the driver

46
Employee Agrees To

• Practice Eco Driving Techniques
• Accurately Enter Odometer Readings at the Fuel
  Sites
• Assure their County vehicle is maintained on
  schedule
• No Preventable Crashes in 12 Months

47
County Agrees to

• Accurately Track MPG
• Maintain your Vehicle to Factory Specifications
• Instruct Employees on Eco-Driving Principles
• Accurately Track Fuel Costs
• If MPG gt 5 - Split Fuel Savings 50/50

48
Potential Incentive???

• Annual Miles/Year 10,000
• Current MPG 13
• Ann Fuel Cost _at_ 3.00/gal 2307
• Improved MPG (10)
  14.3
• Employees Share 97

49
Potential Incentive?

• Annual Miles/Yr. 20,000
• Current Avg MPG 10
• Annual Fuel Cost _at_ 3/gal 6,000
• 10 Improved MPG 11.2
• Annual Fuel Cost _at_ 3/gal 5,357
• Employees Share
  321.50

50
Did We Achieve Any RESULTS??
Annual Fuel Consumption .
Environmentally Friendly?
Total Gallons
51
Results in Safety too!!
Preventable Accidents .
Accident Severity?
Total Hard Savings
52
Individual Results??
53
2007 F-550 6.8L Gasoline 4 X 2
54
Actual Results One Unit

• Starting MPG
• 6.07
• Ending MPG
• 8.15
• Miles/Year 17,100
• Gallons Saved 719
• Incentive Paid 457.00

55
Other Government Potential?

• May 2009 Polk County School Board adopts 55mph
  Restriction

• Florida Department of Transportation
• currently considering

56
Web Sites of Interest

• https//www.drivingskillsforlife.com/
• Edf.org/greenfleet
• http//www.mbdrivingacademy.com
• http//www.ecodrivingusa.com/
• http//planetgreen.discovery.com/tech-transport/ec
  o-driving-save-fuel.html
• http//www.cartalk.com/content/eco/tips

57
Paraskevidekatriaphobia

• Definition
• The fear of Friday the 13th
• When Can Use It Next
• July 13, 2012

58
Remember our Troops protecting our right to be
here
2nd Brigade Combat Team 101st Airborne Division
(Air Assault)
59
Thank You!