PLANNING

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PLANNING
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PLANNING

• The interview gives you a vision of what the site
  is about, the next step is to determine
• What will the site be used for?
• What do you want it to accomplish?
• Why would people want to come to it?
• The website will serve a need (whether real or
  imagined).
• Its purpose comes from the users reasons for
  visiting the site, and from the clients reasons
  for having a website.

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Define the Goals Objectives
PLANNING

• The purpose of the website states the websites
  goals and objectives.
• GOAL is the desired long-term result what the
  client wants to achieve by having this website
• increase sales by 25 in 1 year (maybe a larger
  purpose of the organization)
• OBJECTIVES are specific and concise ways the
  goals will be reached
• How will the website help to increase sales by
  25?
• By showcasing certain products on the home page
• Change the showcase every day (specific and
  measurable features on the site)

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Define the Goals Objectives
PLANNING

• Types of websites
• Billboards online brochure
• Publishing ambitious in breadth and depth of
  content
• Portal gateways to services
• Special interest, public interest, nonprofit
  info for volunteers, devotees, novices, specific
  audiences or general public links, contact
  info, assistance
• Blog personal web page reflecting personality
  and interests of the author
• Virtual gallery show off samples of art and
  design
• Ecommerce, catalog, shopping
• Product support product infor manuals
  ,troubleshooting gudies
• Intranet and Internet - orgranizations

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Sample Goals who would have these?
PLANNING
Promote/sell product Promote/sell service Sell advertising space
Raise money/donations Tell customers about company Change image
Create a community Tell a story Receive feedback
Post schedules Blog Fulfill class assignment
ePortfolio Post jobs Give employees info
Entertain audiences Research a subject Publish Views
Be a unique resource Meet people Teach people a skill
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PLANNING

• The Vermont Candle Company makes and sell
  candles and candle making supplies. Every
  Saturday in their store they have demos and
  workshops. Their main competitor is Yankee
  Candle. People like candles and they like to make
  their own candles.
• They also purchase mailing lists, print and
  mail out a catalog, this is a costly effort.
  They would like all of their products displayed
  for sale on the website, and they would like to
  update the product information themselves without
  having to hire someone to do it.

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PLANNING

• The Statement of Purpose is a written statement
  that clearly describes
• The users reasons for visiting the site
  (interests)
• The clients reasons for having the site (needs)
• The Statement of Purpose is a few paragraphs. The
  key to its definition lies in the verbs that
  describe the website functions
• Increase sales
• Find Recipes
• Provide educational classes
• Once you identify the verbs that describe the
  functions, it is easy to turn those into a well
  written paragraph, and also start getting ideas
  for its navigation.

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How is the Statement of Purpose Used?
PLANNING

• The Statement of Purpose is crucial in
  understanding what the website will be about.
• If a website has no purpose, why have it?
• By conducting interviews and branding
  (determining the audience and website purpose),
  the vision of the website should be clear.
• Consolidate interview notes and ideas
• Defining the purpose of the website is the
  starting point for the next step in planning
  determining the audience of the website