Microsoft Site Server Commerce Edition

1
Microsoft Site Server Commerce Edition

• A set of tools, components and Active Server
  pages that can be used to build e-commerce sites
• Leverages existing Microsoft technologies
  (Windows 2000 Server, IIS, Microsoft SQL Server)

2
Site Server CE Applications

• Content replication/publishing
• Log Analysis Tools (site structure / navigation
  paths / traffic)
• Ad Server
• Advanced Site Search
• Membership Services

3
Site Server Components

• Pipelines
• Order form
• Sample sites
• Sales predictor component

4
Site Server Architecture
Commerce Server Components
DATA ?
? .ASP ? HTML
5
Site Server Data

• Product catalog
• Shopping baskets
• Receipts
• Transaction data
• Site navigation data

6
Site Server Database

• ODBC interface database independent

lt cmdTemp.CommandText "SELECT title FROM
frontpage where new 1" Set rsFrontPage
Server.CreateObject("ADODB.Recordset") rsFrontPage
.Open cmdTemp, , adOpenStatic, adLockReadOnly gt
lt do while not rsFrontPage.EOF Response.print(r
sFrontPage(title).value) rsFrontPage.movenext l
oopgt
7
Site Server Components

• SimpleList
• Dictionary
• OrderForm
• QueryMap

• DBStorage
• Data Functions
• MtsTxPipeline

8
Site Server Components OrderForm

• A structured group that contains dictionaries and
  simple lists that describe each order

   
orderForm orderID -gt value shopperID -gt
value ship_to_name -gt value Items -gt SimpleList
of values
9
Site Server ComponentsMtsTxPipeline

• Pipelines and Transacted pipelines are unique to
  Site Server
• Facilitate business logic implementation through
  sequential execution of components
• Transacted pipelines provide an automatic
  roll-back mechanism
• Integration of third-party components (tax,
  shipping costs, credit card validation, etc.)

10
Site Server Security

• Windows NT (W2K)
• SQL Server
• Internet Information Server
• .ASP code
• Transaction
• Online store manager access

11
Site Server CE platform

• 68 of Top 300 Shopping sites are using Site
  Server CE the next competitor is IBM Web Sphere
  with 15 market share
• 73 of SSL sites are running on Windows platform
• Dell.com, CDW.com, OfficeDepot.com,
  Barnesandnoble.com

12
Site Server Strengths

• Integration with W2K MMC
• Flexible implementation of business logic with
  pipelines
• Good analysis module
• Broad customer and developer base over 2,500
  independent service providers
• Scalability

13
Site Server weaknesses

• It is NOT an out-of-the-box product
• Poor personalization functionality
• Absent auxiliary e-commerce mechanisms (auction,
  affiliate program)

14
Commerce Server 2000

• Part of the .NET strategy
• Strong emphasis on XML easier integration with
  order fulfillment and other business software
• Personalization and Membership services
  integrated with a LDAP server
• W2K Datacenter SQL Server 2000 improve on
  scalability RAIC

15
Additional Resources

• Microsoft Site Server
• http//www.microsoft.com/siteserver/
• Online Seminars
• http//www.microsoft.com/seminar/
• Microsoft Commerce Server 2000
• http//www.microsoft.com/commerceserver/

16
RBCmp3.com SSCE implementation

• Brick-and-mortar business targeting a specific
  demographic
• Over 8,500 Russian audio video titles
• Unique site features integration of Windows
  media services with SSCE