Public Opinion, Political Participation,

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Public Opinion,Political Participation, Voting
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Public Opinion

• Taking the pulse of the people
• Intensity
• Latency
• Salience

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Agents of Political Socialization

• Family
• Schools
• Mass Media
• Religion
• Ethnic and racial attitudes

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Voting Choices

• Voting on the Basis of Party
• Voting on the Basis of Candidates
• Voting on the Basis of Issues

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Political Participation

• Do not take it lightly - it is a great
  responsibility