Ch 2 Marketing Information System Information Technology

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Ch 2Marketing Information SystemInformation
Technology

• By
• Aj-Kulachatr Chatrakul Na Ayudhaya
• Marketing Department
• Business Administration Faculty

2
Marketing Information System Information
Technology IT

• Chapter Outline
• Information Technology
• Computer
• Data Communication and Computer Network
• Telecommunication systems
• Type of signal
• Transmission channel
• Transmission speed
• Data communication topology
• New service provider and Broadband Tech.

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Marketing Information System Information
Technology IT

• Non Information Technology

Information System
Use Information Technology
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Marketing Information System Information
Technology IT

• 2 Cs
• Computer
• Communication
• An enabling tool for developing
• information systems
• IT as a competitive advantage
• IT as a competitive necessity

??? ??????? MKIS ??.
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Marketing Information System Information
Technology IT
All aspects of technology that encompass the
acquisition, creation, storage, display,
exchange, management and dissemination of vocal,
pictorial, textual and numerical information by a
combination of computing and telecommunications
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Information Technology IT Computer Hardware
??? ??????? MKIS ??.
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Information Technology IT Computer Software

• System software
• Operating system
• Language translators
• Utility programs
• Application software
• Programming languages
• Package programs

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Information Technology IT Data communications
Computer Networks

• Telecommunications Systems
• Communication of information by electronic means,
  usually over some distance
• Analog Signal Digital Signal

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Information Technology IT Telecommunications
Systems

• Telecommunications Systems
• MODEM Modulation DEModulation

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Information Technology IT Telecommunications
Systems

• Telecommunications Systems
• Transducer ???????????????????????????????????????
  ??
• Transmitter ??????????????????????????????????????
  ??????? ???? ?????? ?????????????
• Transmission Channel ?????????????????????????
  ???? ??????????? ??????????? ??????????????
  ???? ??????
• Sender ????????????? Receiver ?????????????
• Protocol ??????????????????????????
  ??????????????????????????????????????????????????
  ??????????????????????????????? ????????????
  TCP/IP , IP Address ??????????????????????????????
  ????????

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Information Technology ITType of Signals

• Analog/Digital

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Information Technology ITTransmission Channel

• Wire Communication
• Twisted-pair wire
• Coaxial cable
• Unshield twisted pair UTP
• Fiber-optic cable
• Wireless Communication
• Microwave
• Satellite
• Cellular telephone
• Bluetooth
• Wireless LAN

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Information Technology ITTransmission Channel

• Wireless Communication
• Global area networks

Local area networks
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Information Technology ITTransmission Channel

• Cellular telephone / Mobile Telephone
• Global Systems for Mobile communication GSM

Optical fiber
Mobile Transfer Exchange MTX
Optical fiber
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Information Technology ITTransmission Channel
microwave

• Remote distance island ,forest, suburb

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Information Technology ITTransmission Speed

• Bit per second (BPS)Mbps , Gbps
• Cycle or Hertz (Hz)
• Bandwidth

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Information Technology ITData communication
topology

• Topology Star , Bus , Ring ,
• Physical Distance LAN , MAN , WAN
• Intranet , Extranet and Internet

Ring
Star
Bus
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Information Technology IT Physical Distance
LAN , MAN , WAN

• Local Area Network LAN
• Narrow lt 2000 feet
• link devices together in home or office
• Client /Server
• NOS Network
• Operating System
• - Novell Netware
• - MS 2000 server
• - IBMs OS/2WARP
• server

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Information Technology IT Physical Distance
LAN , MAN , WAN

• Metropolitan Area Network MAN
• - ??????????????????? ???? ?????????????????????
• - Cable TV
• Wide Area Network WAN
• Public Networks
• Public Switching
• Telephone NetworksPSTN
• Dial - Up ,Leased Line
• Mobile networks
• Electric networks

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Information Technology IT Intranet , Extranet
and Internet
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Information Technology IT Internet

• Transmission Control Protocol / Internet Protocol
  TCP/IP
• IP Address
• Inter Network Information Center (InterNIC)
• Internet Address(.com , .net ,etc)
• World Wide Web (www)

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Information Technology IT Internet

• WWW
• E-Mail
• FTP
• Usenet
• IRC
• VoIP
• InternetFax
• Streaming audiovideo

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Information Technology IT New service provider
and Broadband Technology

• ISP (Internet Service Provider)
• Leased line services
• ATM (Asynchronous Transfer Mode)
• ISDN (Integrated Services Digital Networks)
• ADSL (Asynchronous Digital Subscriber Line)
• Gigabit Ethernet / 10GE
• 3G
• CDMA
• WiMax

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Information Technology IT ADSL (Asynchronous
Digital Subscriber Line)
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Information Technology IT Gigabit Ethernet /
10GE
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3G / CDMA / WiMax

• Why 3G?
• Better Voice Quality
• High Speed Wireless Internet
• Real-time Multimedia
• Speed is up to 384 kbps and more

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• 3G ??? ??????????????????????????????? 3 (Third
  Generation Mobile Network ???? 3G)
  ??????????????????????????????????????????????????
  ???????????????????? ??????????????????? ???
  ?????????????????????????????????
  ?????????????????????????????????????????????
  ???????????????????????????????? ???
  ?????????????????????????????????????????????
  ?????????????????? ???????????????????????????
  ??? ?????????????? ?????????? 3GPP (Third
  Generation Program Partnership) ??? 3GPP2
  ????????????????????????????????? 3G ????
  ????????????????????? 2 ?????? ??? ???????
  UMTS (Universal Mobile Telecommunications
  Services) ????????????????????????????????????????
  ??????????????????????????????? 2G/2.5G/2.75G
  ??????????????? 3G ????????????
  ????????????????????????????????? 3GPP
  ??????????????????????????????????????????????????
  ?????????? Wideband Code Division Multiple Access
  (W-CDMA) ?????????????????????????????????????????
  ?? HSDPA (High Speed Downlink Packet Access)
  ??????????????????????????????????????? 14
  ???????????????? ??????? cdma2000
  ????????????????????? CDMA ???????????????????????
  ??????? 3G ?????????????????????????????????
  3GPP2 ?????????????????? cdma2000-3xRTT
  ??????????????????????????????? W-CDMA
  ????????????
• Reference
• www.siamphone.com
• http//www.cdmathai.com/cdma_talk.html

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What is CDMA ?Code Division Multiple Access
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??????????? CDMA ?

• mobile hi-speed internet ?????????????????????????
  ?????????? 2.4 Mbps (2.4 ???????? ?????????)
• always on ????????????????????????????????????????
  ????
• capacity ???????????????????????????????
• soft hand-off ???????????????????????
  ??????????????
• rake receiver ????????????????????????????????????
  ??????????????????
• power control ?????????????????????????? safety
  privacy ??????? ???????????????????
• ????? http//www.CATCDMA.com
• ??????????????????????????????? 492
  ?.???????????????????????-????? ?.???????
  ?.????? ?. ????????? 50000 ???. 053 261174 ,
  053 - 261178

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http//www.CATCDMA.comScoop CDMA
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IEEE 802.16
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• ??????????????????????????????????? WiMAX ??? 3G
• 3G ??????????????????????????????????????????
  ??????????????????????????????????????????????????
  ???? ?????????????????????????????????????????????
  ?????????? ???????????????????????????????????????
  ????????????? ?????????????????????????
• ????????? WiMAX ??????????????????????????
  ???????????????????????????????????
  ???????????????????????????????????????????????
  3G
• WiMAX ?????????? 3G ??????????????????????????????
  ? ????????????????????????????
  ????????????????????????????? ????????????????????
  ?????????????????????????????
• ????????? WiMAX ??????????????????

Referencehttp//3g.siamphone.com http//www.gotom
anager.com/news/printnews.aspx?id58800http//mic
ro.se-ed.com/content/mc234/Mc234_090.asp
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End of Chapter

• QA
• Any Ask of Question?
• I will Answer you