????????s? ep??e??? - PowerPoint PPT Presentation

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????????s? ep??e???

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Title: Managing the Digital Firm Author: Linda D Last modified by: mka Created Date: 3/4/2004 5:50:18 PM Document presentation format: On-screen Show – PowerPoint PPT presentation

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Title: ????????s? ep??e???


1
????????s? ep??e???µat???? efa?µ???? ?a?
d?ad??as???
?ef??a?? 10
2
St???? 10?? ?efa?a???
  1. ??? ?e?t??????? ?? ep??e???µat???? efa?µ????
  2. ?e p??? t??p? p??s??t??? a??a ta s?st?µata
    d?a?e???s?? ef?d?ast???? a??s?da? ?a? ta
    s?st?µata d?a?e???s?? s??se?? µe t??? pe??te?
  3. ???e? e??a? ?? ?e?t?????e? t?? ????sµ????
    ef?d?ast???? a??s?da? ?a? t?? ????sµ????
    d?a?e???s?? pe?at??
  4. ???a d?????t??? ??t?µata d?µ???????? ?? efa?µ????
    a?t??

3
St???? t?? d?????s??
  1. ?p??ßas? t?? ????? t?? ep??e???s??.
  2. ?p???µ?s? ?f????? ap? t?? ep??e???s?a???
    efa?µ????.

4
?p??e???s?a?? S?st?µata
  • ?p??e???s?a?? ????sµ??? S????? ????????µ????
    µ???d?? ????sµ???? p?? ?p?st????e? ta
    ???µat???????µ??? ?a? t? ????st????, t???
    a????p????? p?????, t?? pa?a????, t?? p???se??
    ?a? t? µ???et????. ?? efa?µ???? a?t?? ep?t??p???
    t? ???s? ded?µ???? ap? p????? ?a? d?af??et????
    ?e?t?????e? ?a? ep??e???µat???? d?ad??as?e?.

5
????te?t????? ?p??e???s?a??? S?st?µ?t??
6
?a??de??µa ???t? d?ad??as??? ??a t?? p??µ??e?a
???? e??p??sµ?? (SAP)
7
?p??e???s?a?? S?st?µata
  • ?? ep??e???se?? ??e???eta? ?a e?a?µ???s??? t??
    d?ad??as?e? t??? s?µf??a µe t?? ep??e???s?a???
    d?ad??as?e? p?? ?p?st????e? t? ????sµ??? ERP
  • ?? d?ad??as?e? t?? ERP ßas????ta? st?? ß??t?ste?
    p?a?t????
  • ???t?ste? p?a?t???? ?? p?? ep?t???µ??e? ??se?? ?
    µ???d?? ep???s?? p??ß??µ?t?? ??a t?? ep?te???
    e??? ep??e???s?a??? st????.

8
?p??e???s?a?? S?st?µata
  • ?f??? ?p??e???s?a??? S?st?µ?t??
  • ???a?a ??????s? ?a? d?µ? t?? ep??e???s??.
  • ??????t???? d?ad??as?e? p?? st??????ta? st? ???s?
  • ???p???µ??? te????????? p?atf??µa
  • ?p?te?esµat???te?? ?e?t?????a t?? ep??e???s?? µe
    ???µ??a t?? pe??t?

9
?p??e???s?a?? S?st?µata
  • ???ß??µata ?p??e???s?a??? ?fa?µ????
  • ??s???? ?a? ?????ß??a ???p???s?
  • ?e???? ??st?? ep??d?s?? µe????t??? ?f???
  • ???e??? e?e????a?
  • ???????? s???e?t??t??? t??p? ?e?t?????a? ?a?
    ????? ap?f?se?? p?? de? e??a? ?at??????? ??a ??e?
    t?? ep??e???se??.

10
St???? 10?? ?efa?a???
  1. ??? ?e?t??????? ?? ep??e???µat???? efa?µ????
  2. ?e p??? t??p? p??s??t??? a??a ta s?st?µata
    d?a?e???s?? ef?d?ast???? a??s?da? ?a? ta
    s?st?µata d?a?e???s?? s??se?? µe t??? pe??te?
  3. ???e? e??a? ?? ?e?t?????e? t?? ????sµ????
    ef?d?ast???? a??s?da? ?a? t?? ????sµ????
    d?a?e???s?? pe?at??
  4. ???a d?????t??? ??t?µata d?µ???????? ?? efa?µ????
    a?t??

11
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
??ad??as?e? ?f?d?ast???? ???s?da?
  • ?????aµµat?sµ?? S??d?asµ?? d??se?? ??a t??
    e??s????p?s? t?? s???????? ??t?s?? ?a? t??
    d??at?t?ta? p??sf???? ap? t?? ep??e???s?.
  • ???µ??e?a ??ad??as?e? p??µ??e?a? a?a??? ?a?
    ?p??es??? p?? apa?t???ta? ??a t?? pa?a???? e???
    p?????t?? ? µ?a? ?p??es?a?.
  • ?atas?e?? ??ad??as?e? µetas??µat?sµ?? e?d??µes??
    p?????t?? ? ?p??es??? se te???? µe st??? t??
    ??a??p???s? t?? ??t?s??.

12
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
??ad??as?e? ?f?d?ast???? ???s?da?
  • ?a??d?s? ??ad??as?e? ??a t?? d????te?s? t??
    ?t??µ?? p?????t?? ? ?p??es??? st??? ?ata?a??t??.
  • ?p?st??f?? ??ad??as?e? ep?st??f?? p?????t??

13
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
??ad??as?e? ?f?d?ast???? ???s?da?
14
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
?f?d?ast??? (Logistics)
  • ???a? ? p????aµµat?sµ?? ?a? ? ??e???? ???? t??
    pa?a???t?? p?? ep?d???? st? µetaf??? p?????t?? ?
    ?p??es???.
  • ??t?p??s?pe?e? pe??p?? t? 12 t?? ??st??? t??
    a?a???.

15
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
  • ??-st??µ?-p??-??e???eta? (Just-in-Time) S?st?µa
    p????aµµat?sµ?? t?? pa?a????? ??a t??
    e?a??st?p???s? t?? ap??eµ?t?? µe pa??d?s? t??
    e?d??µes?? p?????t?? t? st??µ? p?? ??e?????ta?
    ?a? ap?st??? t?? te????? p?????t?? aµ?s?? µ????
    pa?a?????.
  • Fa???µe?? t?? pa?aµ??f?s?? (Bullwhip Effect)
    ?a?aµ??f?s? t?? p????f???a? ??a t? ??t?s? e???
    a?a??? ap? t? µ?a ??t?t?ta t?? ef?d?ast????
    a??s?da? st?? ????.

16
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
17
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
  • S?st?µata ?????aµµat?sµ?? ?f?d?ast???? ???s?da?
    ?????? t? d??at?t?ta p??ß?e??? t?? ??t?s?? e???
    p?????t?? ?a? t?? a?t?st???? s?ed?asµ? t??
    d?ad??as??? p??µ??e?a? ?a? pa?a?????.
  • ?????aµµat?sµ?? ??t?s?? ?a????sµ?? t?? p?s?t?ta?
    t?? p?????t?? p?? ??e???eta? ?a pa???e? µ?a
    ep??e???s? ??a ?a ??a??p???se? t? ??t?s?.

18
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
  • S?st?µata ??t??es?? ?f?d?ast???? ???s?da?
    ??a?e???s? t?? ???? t?? p?????t?? µ?s? t??
    ?a?a???? d?a??µ?? ?ste ?a e?asfa??ste? ? pa??d?s?
    t?? p?????t?? sta s?st? s?µe?a µe t?? p??
    ap?te?esµat??? t??p?.

19
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
  • St?at????? ??a t?? ef?d?ast??? a??s?da
  • ?e?t??????? p?????ta ??p??? p?????ta µe
    p??ß????µ? ??t?s?, µ???? ???d?? ?a? µe??????
    ??????? ????.
  • ?a???t?µa p?????ta ??????ta µe ap??ß?ept?
    ??t?s?, µe?a??te?? pe??????? ???d??? ?a? µ????
    ????? ????.

20
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
  • ??t??s? ap?d?s?? t?? ?f?d?ast???? ???s?da?
  • ?et????? p?? ???s?µ?p?????ta? ??a t?? a???????s?
    t?? ap?d?s??
  • ??s?st? pa?a??e???? p?? p?a?µat?p??????a?
  • ????s? p???esµ???
  • ??s?? ?????? p?? apa?te?ta? ap? t?? pa?a??e??a
    µ???? t?? pa??d?s?
  • ??st??
  • ?µ??e? pa?aµ???? ap???µat?? st?? ap?????
  • ..

21
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
Intranets ?a? extranets
22
?a??de??µa S??e??at???? ?f?d?ast???? Land O
Lakes
  • ???a e??a? ta p?e??e?t?µata ?a? ta µe???e?t?µata
    t?? s??e??at???? ef?d?ast????
  • ??? p??st??eta? a??a st?? eta??e?e? ap? t? ???s?
    s?st?µ?t?? µe??sµ?? f??t???
  • G?at? e??a? t?s? ???s?µ? ? te???????a t?? ?st??

23
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
  • ?f?d?ast??? ???s?da se pa???sµ?a ???µa?a
  • ??te????ta? se d?af??et???? ?e???af???? pe??????
    ?a? se d?af??et???? ???e? ??a?.
  • ?????? p??sa?µ???? se d?af??et??? ??µ??? ?a?
    ?a????st??? p?a?s?? (p.?. dasµ??, f???? ?.?p.)

24
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
  • ?f?d?ast??? ???s?da µe ß?s? t? ??t?s?
  • ???t??? ???s?? (Push-Based Model) ? pa?a????
    st????eta? se p??ß???e?? ??a t? ??t?s?.
  • ???t??? ????? (Pull-Based Model) ??e? ??
    d?ast????t?te? t?? ef?d?ast???? a??s?da? e???????
    ap? t?? pa?a??e??e? t?? pe?at??

25
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
26
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
  • ?f??? ap? t? d?a?e???s? t?? ?f?d?ast???? ???s?da?
  • ?e?t??s? ?p??es??? p??? t??? pe??te? ?a? t??
    d??at?t?ta? ap????s?? t?? ep??e???s??.
  • ?e??s? ??st???
  • ????p???s? d?a?es?µ??

27
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
  • ???ß??µata
  • ??? t? ????sµ??? d?a?e???s?? t?? ef?d?ast????
    a??s?da? a?t?µat?p??e? ?a??? ? a?ap?te?esµat????
    d?ad??as?e? e?d??eta? ?a ep?de???se? t??
    ?at?stas?.
  • ?? ep??e???se?? ??e???eta? ?a p??sa?µ?s???
    ???sµ??e? d?ad??as?e? t??? ??a ?a e?µeta??e?t???
    t?? d??at?t?te? t?? s?st?µat?? d?a?e???s??
    ef?d?ast???? a??s?da?.

28
S?st?µata ??a?e???s?? ?f?d?ast???? ???s?da?
?f?d?ast??? ???s?da t?? µ?????t?? p?? st????eta?
st? ???s? t?? Internet
29
St???? 10?? ?efa?a???
  1. ??? ?e?t??????? ?? ep??e???µat???? efa?µ????
  2. ?e p??? t??p? p??s??t??? a??a ta s?st?µata
    d?a?e???s?? ef?d?ast???? a??s?da? ?a? ta
    s?st?µata d?a?e???s?? s??se?? µe t??? pe??te?
  3. ???e? e??a? ?? ?e?t?????e? t?? ????sµ????
    ef?d?ast???? a??s?da? ?a? t?? ????sµ????
    d?a?e???s?? pe?at??
  4. ???a d?????t??? ??t?µata d?µ???????? ?? efa?µ????
    a?t??

30
??a?e???s? S??se?? µe t??? ?e??te?
  • ???d?? p?? as???e?ta? µe t?? a????ep?d?as? e???
    ???a??sµ?? µe t??? pe??te? t??, µe st???
  • ??? a???s? t?? es?d??
  • ?? ße?t??s? t?? ??a??p???s?? t?? pe?at??
  • ?? ße?t??s? t?? ?e?d?f???a?
  • ?? d?at???s? t?? pe?at??

31
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ????sµ??? ??a?e???s?? S??se?? µe t??? ?e??te?
    (CRM) ß????e? st? µe??st?p???s? t?? ?f????? ap?
    t??? pe??te?.
  • ?????? ????????µ??? e????a ??a ???e pe??t?, p??
    pe???aµß??e? t? ?st????? t?? s??a??a??? t??, t??
    p??t?µ?se?? t?? ?a? ???a st???e?a.
  • ????sµ??? ??a?e???s?? S??se?? µe S??e???te? -
    ?ta????? (PRM) a?t?µat?p???s? s??a??a??? µe
    ep??e???µat????? eta?????, ???s?µ?p????ta?
    st???e?a pe?at?? ?a? e??a?e?a a????s??.

32
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • S?µe?? epaf?? ????d?? a????ep?d?as?? µe t??
    pe??t?, ?p??
  • ???ef????? ???t?a
  • ????t??
  • ?atast?µata
  • ??e?t?????? ?atast?µata, ?st?t?p??
  • ?a??d??µe??

33
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ????? ded?µ???? ?e?at??
  • ?pa?t?se?? se ?µes? a???????af?a
  • ???d?as? µe ?st?t?p???
  • F?s??? ?atast?µata
  • ???ef????? ???t?a
  • ???s?p??? p???se??
  • ?ed?µ??a µ???et???? ?a? p???se??
  • ?st????? s??a??a???

34
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ???te????? ????? ??t??s?? st???e??? ??a t???
    ?e??te?
  • ????? pe?at???????
  • ??µ???af??? ded?µ??a

35
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ?? ????????µ??e? efa?µ???? ??a?e???s?? S??se??
    µe t??? ?e??te? µp??e? ep?s?? ?a pe???aµß?????
  • ?fa?µ???? ??a t? d?a?e???s? S??se?? µe t???
    S??e???te? (PRM) ?a? efa?µ???? ??a t? d?a?e???s?
    s??se?? µe t??? e??a??µe???? (ERM)

36
????sµ??? S?st?µat?? ??a?e???s?? S??se?? µe t???
?e??te?
37
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • Sta???e?d?? p???s? (Cross-Selling) ??????s?
    s?µp????µat???? p?????t??
  • ????s? ??aß??µ?s?? (Up-Selling) ??????s?
    ?????te??? a??a? p?????t?? se ????? ? ?p?????te?
    pe??te?.
  • ?µad??? t?µ?????s? (Bundling) Sta???e?d?? p???s?
    s??d?asµ?? p?????t?? se ?aµ???te?? t?µ?.

38
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
??a?e???s? af?s??s?? pe?at??
39
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ??s?st? ap??e?a? pe?at?? ?p?????sµ?? a???µ??
    pe?at?? p?? staµat??? ?a a???????? t? p????? ? ?a
    ?aµß????? t?? ?p??es?e? t?? ep??e???s??.

40
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ?e?t??????? d?a?e???s? s??se?? µe t?? pe??t?
    ?fa?µ???? ?µes?? epaf?? µe t?? pe??t?, ?p??
    a?t?µat?p???s? p???se?? ?a? µ???et????,
    ?p?st????? t??ef?????? ???t??? e??p???t?s??
  • ??a??t??? d?a?e???s? s??se?? µe t?? pe??t?
    ?fa?µ???? a????s?? t?? ded?µ???? p?? p????pt???
    ap? t?? s??a??a??? ?a? t?? ep????????a µe t??
    pe??t?.

41
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
?p????? ded?µ???? ??a t?? a?a??t??? d?a?e???s?
s??se?? µe t??? pe??te?
42
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ? a????s? t?? ded?µ???? t?? pe?at?? ???eta? µe
    st??? t? ße?t??s?
  • ??? ?e?d?f???a?
  • ??p??, p?????? ?a? ???s?? t?? p?????t??
  • ??µ?????s??
  • ??aµe??µe?a ?s?da
  • ???a??t?ta a????? ???? p?????t??

43
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ?µ?µat?p???s? t?? a????? ??a????sµ?? µ?a?
    a??µ????e???? a????? se µ????te?e?, pe??ss?te??
    ?µ????e?e?? ?µ?de?, st?? ?p??e? ?a st??e???? p??
    ap?te?esµat??? ?? e????e?e? p?????s??.

44
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ?f??? ap? t? ???s? t?? S?st?µ?t?? ??a?e???s??
    S??se?? µe t??? ?e??te?
  • ??a??p???s? pe?at??
  • ?p?te?esµat???te?? µ???et???? µe µ????te?? ??st??
  • ?aµ???te?? ??st?? p??s????s?? ?a? d?at???s??
    pe?at??

45
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ???ß??µata µe ta S?st?µata ??a?e???s?? S??se?? µe
    t??? pe??te?
  • ???a? a???ß?, apa?t??? p??? ????? ??a p????
    e??at?stas?, ????? ????? ??st?? s??t???s??
  • ????? ep?peda ap?t???µ???? pe??pt?se??

46
S?st?µata ??a?e???s?? S??se?? µe t??? ?e??te?
  • ?et????? ap?d?s??
  • ??st?? a?? p???s?
  • ?????? pe?at?? µe epa?a?aµßa??µe?e? a?????
  • ?e??s? ap??e?a? pe?at??
  • ??a??p???s? pe?at??
  • ??s?st? a?afe??µe??? p??ß??µ?t??
  • ??s?st? ????????µ???? p???se??

47
?f??? t?? S?st?µ?t?? ??a?e???s?? S??se?? µe t???
?e??te?
  • ??a??????? ???a ?e??t? ? d?af??? t?? es?d?? p??
    ap?f??e? ??a? pe??t?? ?a? t?? s???????? e??d??
    p?? apa?t???ta? ??a t?? p??s????s? ?a?
    e??p???t?s? t??.

48
?p??e???s?a?? ????????s?
  • ?????? µe????? ?atas?e?ast?? ????sµ????
    p??sf????? ep??e???s?a??? efa?µ???? µe web
    interface p?? ?p?st???????
  • ??a?e???s? s??se?? µe t??? pe??te?
  • ??a?e???s? ef?d?ast???? a??s?da?
  • ?p?st????? ap?f?se??
  • ?p??e???s?a??? p??e? (portals)
  • mySap, e-Business Suite (Oracle)
  • ??a ?e??? ep??e???µat???? efa?µ???? XRP ? ERP II

49
?p??e???s?a?? ????????s?
mySAP ?p?t?p?s? ??a?e???s?? ?????? ????
p?????t?? se ep??e???s?a??? d?ad??as?e? (????
sap.com)
50
?p??e???s?a?? ????????s?
  • ??a?e???s? ep??e???s?a??? d?ad??as??? µe??t? ?a?
    a?a?e???s? t?? ep??e???s?a??? d?ad??as??? ??a ?a
    ap?te??s??? t? ß?s? t?? ep??e???s?a???
    p????f???a??? s?st?µ?t??

51
?p??e???s?a?? ????????s?
?p??e???s?a??? ???e?
  • ?? ep??e???s?a??? p??e? ??ad??t??? pa??????
    µ??ad??? s?µe?? e?s?d?? p??sßas?? st? s????? t??
    ep??e???s?a??? efa?µ???? ?a? ded?µ????

52
?p??e???s?a?? ????????s?
?etat??p? pa?a??e??a? se d?a??s?µa
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