Ch10:??????B2B

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Ch10??????B2B

• ??? ??
• 100.07.

2
????

• 10.1 ????????
• 10.2 ??????????
• 10.3 ?????????IT
• 10.4 ???????
• 10.5 RSP???????????
• 10.6 ????
• 10.7 B2B?????
• 10.8 RFID????????

3
??

• ?????? ? ???????
• ?????B2B???????????IT????
• ???????
• ????
• B2B??????

4
10.1 ????????(1/4)

• ??????
• ???????(SCC)???????????????????,?????????????????
  ?????????,SC?????????????????????????,???????????
  ?????????????(??10-1)?

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?10-1 ??????
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????????(2/4)

• ???????????
• SC????????????,??????,??????????,????????,????????
  ??,????????,???????????
• ????????????????,?????????,?????
• ??????????????????????????,????????????,?????????
  ??
• ??????????????,??????????????????,???????????????
  ???,??????

7
????????(3/4)

• ????????????????????(OFPCT),?????????????,???????
  ???,?????????????????????
• ?????(Stock Out Cost)?
• ?????????,??????????,??????,????????????

8

• ?????,?????????????????,???????????????,??????,???
  ??????????,???????????,??????????????????????????
  ???????,????????????,??????????,?????????????????

9
?10-2 ????
10
???? The Bullwhip Effect
????
11
??????????
Lee, H, P. Padmanabhan and S. Wang (1997), Sloan
Management Review
12
????????(4/4)

• ?????????????,????
• ????????????????????????????,??????????????
• ???????????,?????????,??????????,????????????????
  ???,??????????
• ?????????????????
• ??????????,???????????
• ?????????????????,????????????,???????????????????
  ???????????????????

13
????

1. ????
2. ???????
3. ???????
4. ????
5. ??????
6. ?????????
7. ????????
8. ????????????(Order To Delivery OTD) ?

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10.2 ??????????

• ?????
• ??SC???????
• ?????????,???????????(BTF),????SC??????10-3?
• ??SC??????????????
• ????
• ???
• ?????????????
• ?????
• ?????

15
?10-3 ???????
16
??????????

• ?????
• ??????????
• ????????????????
• ???????????????
• ??????????????????????????????????????

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?10-4 ?????
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10.3 ?????????IT(1/5)

• SCM???
• ?????????????????,????????????????,?????????????,?
  ??????????????,???????????????????,??????????????

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?????????IT(2/5)

• ??SCM???IT??
• ??IT??????
• ??????Internet??SC??????????????????????????????B2
  B EC,????,???????????????(e-Procurement)??????????
  ?????(e-Distributor)???????????????????(e-Marketpl
  ace)?

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?????????IT(3/5)

• ?????????????????e?,????SC????????????(EDI)???????
  ?????,???????????????SCM???(1)????,?????????(2)?
  ?????????),???????????????(3)????????????????????
  ??)???????????????????,???????????????????????????
  ??,???????????????(RSP),??????(QR)?????(CR)??????
  ??(VMI)??
• ??????????(C-Comerce),??SCMS??????????????????????
  ???????????????????

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?10-5 ??SCM??IT
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?10-6 SCM/B2B?IT??
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?????????IT(4/5)

• ??SCM/B2B IT?????
• 1970????????????(AOS)??Baxter????????????????????
  ???Modem??????????Baxter??????,???????????????
• 1970????EDI?????????????????,???????????????,????
  ?????????????????,???????????????????????,??????ED
  I?????????(VAN)???,??????????,????????,???????Inte
  rnet-based?EDI???,??Web?????????,???????VAN
  based?EDI?

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?????????IT(5/5)

• 1990????Internet/Web????,????????????????,???????
  ?????????Web?,???????????????????????(e-Procuremen
  t)?????????(e-Sales/Distributor),?????????????????
  ??????????(e-Marketplace)
• ??????(PIN)PIN?????????????,????????EDI????,?????
  ??e-Procurement?????????????????????????,?????????
  ????(SCM)?????(C-Commerce),????????????(VMI)?

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e-Procurement
26
????

• ????B2B EC,?????????,?????Internet?????,??????(??
  ?????????)
• ??
• ????????
• ??????????
• ?????????
• ?????????
• ????????????
• ??????????
• IT???????????

27
???????????

• ????,????????
• ????????
• ??????
• ????????
• ??????????
• ????????????
• ????

28
???????????

• ????????
• ?????
• ?????????????
• ??????,???????
• ??????
• ??

29
???????

• ??????
• ????(???????)
• ????
• ?????
• ?????
• ????
• ????

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????????
31
EDI

• Electronic Data interchange
• ??UN/EDIFACT?ANSI X12
• ????EDI???????????????(Value Added Network)?
• ??????????(Mapping)???????(Translation)?????(Comm
  unication)?

32
????????
33
???????? (?)
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?????SCM?????

• ECR (Efficient Consumer Response)
• ECR????????QR ??,????QR ??????,?ECR
  ?????????????????1992????????????PG??????????????
  ???ECR(Efficient Consumer Response),??????????????
  ?????????????????,?????????????????????????,??????
  ????????????,???????

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• ?????????VMI(Vender Managed Inventory)?????????,??
  ?????????????,??????????????????,????????????????,
  ?????????????????????????????

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VMI??
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10.4 ???????(1/6)

• ????????????
• ??????????????????????,????????????????????(??????
  ?????????????????)????????????,????????????SC?????
  ????????

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???????(2/6)

• SCM?????????
• SCOR?SCM???????????

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(No Transcript)
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???????(3/6)

• SCM???????????
• ???????
• SCM???????????,??????????????,???????????????????
  ???????????????,??????????????????????????????????
  ?????????
• ???????,??????
• ???????????1???1???,????????????????,??????SCOR??
  ?????,?????PSMDR?
• ???????????????????????,????????????????

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???????(4/6)

• ??????
• ??????????????,?????????????????????,?????????????
  ???????????
• SCM??vs. SCM???
• SCP??????????????,?????SCM??????????????SMDR?????
  ??????
• SCE?????SCM????????,??????????

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?10-7 SCM???????
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???????(5/6)

• SCM vs. ERP

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???????(6/6)

• SCMS??????????
• ??SC?????(???OFP????)???
• ??EDI?SCMS????????????,???????????????,?????????SC
  ?????????
• ??SC?????
• ?????SC????????????,??????????
• ??SC?????
• SCMS???????????,?????????????????????????????????

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10.5 RSP???????????(1/2)

• ??SC???????
• ?????????,?????,?????????????????????????
• SCM?,RSP??????????????????????????
• ????(QR)??
• ?????POS??????,????????????????????????????,??????
  ?????????????????

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RSP???????????(2/2)

• ????(CR)??
• ?????POS??,?????????????????????,?????????????????
  ?
• ???????(VMI)??
• ?????????POS??,??????????????,??????????????,?????
  ??????????????,?????????????,??????????????,??????
  ??????????,?

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?10-3 OR?CR?VMI???
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10.6 ????(1/3)

• ??????
• ????????????????????????????????,??????????????,??
  ???????????????,??????????????
• ??????????????
• ???????????????????????????????,??????????????????
  ??,???????,????????????
• ?????????,???????????????????,?????????????,??????
  ????????????????,?????????,??????????

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????(2/3)

• ???????
• ??????(Design Collaboration)
• ??????????????????,????????????????????????,??????
  ????????????????,????????????????
• ??/??????(Marketing/Selling Collaboration)
• ????????????????????,????????????????????????,????
  ?????????????????????????????,????????????????????
  ?

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????(3/3)

• ??????(Buying Collaboration)
• ????????????????????????,?????????,?????????
• ??/??????(Planning /Forecasting Collaboration)
• ???????????????VICS??????????????(CPFR)???????????
  ??????????????????????,?????????????????????????(B
  ullwhip Effect),????????????????????????????
• CPFR??????????????????????,????????,??????????????
  ?,??????,??????????????,??????,????????????(Win
  Win)???

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10.7 B2B?????(1/12)

• B2B?????????
• ?????ICT(???Internet)?????????????????????????????
  ??????IT?????
• B2B??????
• B2B???,??????????????
• B2B???????
• ?????,?????????
• ???????????
• ???????????
• ????????
• ?????????????????
• ????

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B2B?????(2/12)

• B2B???????
• ?????????????
• ????????????????????
• ???????,???????????
• ??????
• ???

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B2B?????(3/12)

• ?????????
• ??????????
• ??B2B?????
• ?????(e-Procurement)
• ???????????????,???????????????????????,???Extrane
  t??????B2B?????????,?????????????????????,????????
  ????????????,??????????

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B2B?????(4/12)

• ??????????(CTE)
• ??????????????????????,?????????????B2B??????,????
  ??????????????????????????,????????Exostar,???????
  ????????Covisint?????????????????
• ????(Direct Sell)
• ????????????????,????Extranet???????????,?????????
  ??,??????????????B2B???????

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B2B?????(5/12)

• ?????(e-Distributor)
• ???????,?????????????,??????????(One
  Stop)???,????B2B????,?????????????????????????????
  ?????????????????????????????????
• ?????? (Seller-side Consortia)????
• ???????????,???????????????????,??????????????e-St
  eel???????????paperExchange.com?

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B2B?????(6/12)

• ??????(e-Exchange)
• ????????,??????,??????????,??????????B2B????,?????
  ????????????(e-Sale)??????(e-Procurement)?????????
  ?,????????????????????????????????,???????????????
  ????,???????????,????????????????????

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B2B?????(7/12)

• ????????????
• ???????
• ???????????????????????????????????
• ???????
• ?????????????????????,???????????????????????

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B2B?????(8/12)

• B2B vs. SCM vs. C-Commerce

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B2B?????(9/12)

• B2B?????
• ???????????????????B2B?????
• ?????????????????????
• ???(Liquidity)???
• ????????,??????????????????????,?????????,????,???
  ??,e-Marketplace?????????????????????
• ?????????????????????????
• ?????????????SCM?B2B??????,?????????

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B2B?????(10/12)

• ???????????????(????????????)?
• ????????????????????????????,??????????????
• ???????
• Convisint???????,??????????????????????????B2B?
• ?????????
• ???????,???????????????????????,????????????

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B2B?????(11/12)

• ???????
• ????????,?????????????????,?????????????,???????
• ???????????
• ??????????????,??????????????????,??????

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B2B?????(12/12)

• B2B?????SCM????????????????
• ??B2B???????,B2B?????????????????????????????????
  ???,???????????,???????SCM C-Commerce???????SC????
  ???????????????????????????
• B2B????????????
• B2B???,????Total Solution,?????SCM?CC?B2B??????,??
  ???SC?B2B EC?????,????????B2B????

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10.8 RFID????????(1/4)

• RFID?????
• ????????,????,????????(Tag)????(Reader)??????????
  ???????????,???????,???????????,?????????????,????
  ???????????????
• ???????????RFID??(2mm??)???(Tag)?,????????EPC????
  
• ????????RFID??Tag?????RFID????(?56?????),???????
  ??
• ??????Reader??EPC???,????????????,???????????????
  ????????(??????)?

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RFID????????(2/4)

• RFID?????
• ???????
• ?????
• ????
• ??????
• ??
• ????????

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RFID????????(3/4)

• RFID???

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RFID????????(4/4)

• RFID?SCM
• SCM???????????????,?RFID??????????????????????????
  ?,????????????????????????,??????????????????,????
  ?????????????

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• ??RFID?
• RFID??? Radio frequency Identification
  ???,?????????????????????????????????????????????,
  ????????,???????????????????

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• RFID ???????

69

• ????
• ??????????????????????????Tag????????????,????????
  ???????,?????????????????????????????????

70

• ???
• ??????????????,?????????????50?????????????????,??
  ???????

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• ????
• RFID???????????????????????,??????????????????????
  ????????????????????????????????????????