Measure 40

1

• Measure 40
• Drive Safely Campaign
• 13.6.2012
• Katerina Oktabcova
• Usti nad Labem Municipality

2
Background and Objectives

• Health consequences of traffic accidents in the
  city area every year significant.
• It is therefore to deal with transport safety,
  from road safety deficits to behaviour issues of
  drivers, in order to reduce the number of killed
  and injured people.
• Objectives
• Influence behaviour of drivers through preventive
  traffic education
• Increase awareness on traffic issues
• Reduce the number of traffic accidents

3
Measure overview

• Tasks
• 4.15 Drive Safely Campaign
• Launched in M41
• DEMO task
• Public campaign to eliminate dangerous behaviour
  of drivers and increase awareness about road
  safety issues

4
4.15 Drive Safely Campaign
To raise awareness about causes and condequences
of traffic accidents

• Public events (safe trips to schools,
  half-marathon)
• Traffic training (equipment and training
  materials for local traffic court for children)
• Workshops with students and seniors
• Educational materials
• Promotion in local media (newspaper, local TV,
  radio, web)
• International conference on Safe Transport
  Infrastructure

5
Traffic education of children

• Children participated in knowledge tests
• 23 questions on basic traffic rules
• Children, who failed in the test, were asked to
  participate in the traffic court education with
  CIVITAS presents awarded to successful students
• 939 children from 30 schools and 1 children's
  camp participated in the testing
• Almost three quarters of the childrens results
  reached excellent or good standard at
  thefirst attempt
• all children were successful in the end

6

• Information brochures with road safety tips
• Pedestrians
• Drivers
• Cyclists
• PT users

7
Results

• attention drawn to issues of safe driving in the
  city and road safety in general
• all 4th grade children in the city participate in
  traffic education
• well received by city residents
• should be periodically repeated to gain long-term
  impact and to influence behavior of road users

8
Budget and costs

• Purchases
• Promotional materials for the campaign
• Training materials (brochures and traffic tests)
• CIVITAS gifts for children
• Equipment for traffic education (traffic games
  and puzzles, flipchart with traffic-themed
  magnets, colorful stationery, carpet with roads,
  intersections and pedestrian crossings, etc.)
• Outdoor equipment for the traffic court (wooden
  traffic signs and several new bicycles with
  adequate cycling gear)
• Safety gadgets (reflective accessories, safety
  vests, stop disks, etc.)
• Budget 17 000
• Actual costs cca 16 500

9
Evaluation
Indicator Target Rating
13 Awareness level 25 ?
14 Acceptance level 25 ???
Traffic rules violation level - 15 of traffic rules violation O
20 Injuries and death caused by traffic accidents - 40 of injuries and deaths caused by transport accidents O
NA Not Assessed O Not Achieved ? Substantially achieved (at least 50) ?? Achieved in full ??? Exceeded ? in calculation NA Not Assessed O Not Achieved ? Substantially achieved (at least 50) ?? Achieved in full ??? Exceeded ? in calculation NA Not Assessed O Not Achieved ? Substantially achieved (at least 50) ?? Achieved in full ??? Exceeded ? in calculation

• Evaluated together with the measure 49 Road
  Safety Measures
• One of the priority measures
• Indicators
• Awareness level - from public questionnaires
• Acceptance level - hidden speed control at
  unusual spots objective vs. subjective method
• Traffic rules violation level data from the
  Municipal Police, speed control
• Injuries and death caused by traffic accidents -
  road accident databases of the Police of the
  Czech Republic, 2009 2011

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Thank you! Katerina Oktabcova CIVITAS
Archimedes Ústí nad Labem Municipality katerina.ok
tabcova_at_mag-ul.cz www.usti-nad-labem.cz/civitas