A Wikipedia program

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A Wikipedia program you can brag about
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• 1 person
• Senior Editor

• 26,000 edits over six years

Author of more than 15 of Wikipedias best
content about brands
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Wall of

• Coca-Cola
• Disney
• Wal-Mart
• The Vatican
• The FBI

• Pepsi
• The CIA
• Chevron
• Dell
• MySpace

• Exxon
• Microsoft
• Apple
• EA Games
• Sony

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The Federal Trade Commission requires that we
disclose a material connection
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No Advocacy
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Volunteers arent improving your page
Based on Wikipedias own assessments of
thousands of company pages
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Wikipedias influence
Most influential website on the planet -
//URLFAN Ranked above YouTube, Twitter
Facebook and The New York Times
Educated readers
3rd, 9
2nd result in 24 of searches
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Finding middle-ground in company policy
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Five approaches to Wikipedia

1. Hands-off
2. Monitoring response
3. Public relations
4. Content marketing
5. Paid editing

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ETHICAL WIKI
www.ethicalwiki.com