BRANDING Learning target: What is Branding?

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BRANDINGLearning target What is Branding?
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BrandingDefinitionBranding is the practice of
marking animals for identification. Originally
done with a hot iron, modern methods include ear
tags, tattooing, or painting a recognizable mark
on the animal.
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• Brand-name
• Definition
• Of or relating to a trade name
• Having a reputation and a loyal following

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Branding

• Associating specific colors, symbols, and phrases
  with certain emotions.
• Through repeated exposure, the user is
  conditioned to associate these emotions with the
  product or service.

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A Brand is Identity A Strong Brand identity
creates instant recognition!

• The Symbol
• The Value Proposition
• The personality

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A Brand is a PROMISE!

• The Goal of the PROMISE is to develop a CUSTOMER
  RELATIONSHIP
• A Statement that something will be done.
• An expression of assurance.
• A perception of future excellence or achievement.

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Benefits of Branding

• Clearer Company focus
• Greater Customer Trust
• Deeper Customer Loyalty
• Higher Margins (strong brands are less price
  sensitive)
• Higher Success rate with new product launches
• Greater Company value

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Brandnomers

• A BRANDNOMER is a brand name that has become a
  generic term for a product or service
• Asprin
• Band Aid
• Jello
• Escalator
• Q-Tip