Who is credited with first studying the ?persuasive appeals?

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Who is credited with first studying the
?persuasive appeals? The most effective use of
persuasion involves
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ETHOS is an appeal to
3
Ways to develop ETHOS
4
ETHOS Effect on Audience--Effective Use
5
ETHOS Effect on Audience--Ineffective Use
Not enough Too much
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LOGOS is an appeal to
7
Ways to appeal to LOGOS
8
LOGOS Effect on Audience--Effective Use
9
LOGOS Effect on Audience--Ineffective Use
Not enough Too much
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PATHOS is an appeal to
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Ways to develop PATHOS
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PATHOS Effect on Audience--Effective Use
13
PATHOS Effect on Audience--Ineffective Use
Not enough Too much
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KAIROS is