AnthroPOS-MAN / HUMAN BEING

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In 1 periodWHAT IS ANTHROPOLOGY?

• AnthroPOS- MAN / HUMAN BEING
• LOGOS- STUDY
• The study of man

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ANTHROPOLOGY gets divided into 2 main categories

• (1) physical anthropology
• (2) cultural anthropology

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Seeks to understand human behavior from a
biological baseFocuses on human evolutionary
history and biological variation among human
populations.
Physical Anthropology
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-1. Biological Anthropology2. Primatology3.
Forensic Anthropology the study of human
variation
Branches in Physical Anthropology
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Forensic Anthropologists examine clues in
physical injuries, the wear on bones or
teethDNA analysisAssist the police in
homicide cases
http//www.youtube.com/watch?v7cogeHybySI
Power of Bones (406)
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Seeks to understand universals and variations
in human cultures both past and
present.Branches 1.. Archaeology 2.
Lingusitics 3. Ethnology
Cultural Anthropology
Cultural Bingo Activity
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Archaeology seeks to understand human history
through the study (primarily) of materials
remains.
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Linguistics seeks to understand human language,
written and non-written, spoken and non-verbal..
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Ethnology seeks to understand the patterns of
human thought and behavior over time. A
holistic, detailed description of a culture is
termed an ethnography.
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Ethnology Role Play

• Drama time!
• Groups of 3-4
• Brainstorm 3 cultural customs exclusive to teens
  that are currently perplexing us old folk and
  would be of interest to an ethnographer studying
  teen behaviour
• Act them out in a skit for the rest of the class

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Schools of thought in Anthropology

1. Functionalism
2. Structuralism
3. Feminist theory in Anthropology
4. Cultural Materialism
5. Postmodern / postcolonial anthropological theory

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Your Task

• Class divided into 5 groups
• Assigned a school of thought
• Read and research
• Discuss it as a group
• a. make sense of the theory
• b. decide on its 3 main points
• c. critique the theory
• Construct a visual organizer on chart paper for
  the class so we can understand your topic

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Cultural- The core interest of AnthropologySo
what is culture?

• The full range of learned human behaviour
  patterns the beliefs, attitudes, values and
  ideals of a society.
• Culture is
• Learned
• Shared with others
• Shapes how we understand the world
• Has patterns

Culture used first in 1871 by Edward B. Tylor
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What if we used 2013 SUPERBOWL ads to teach us
about todays cultural values?
What would your observations of US culture and
values be, based on these advertisements?

• "Whole Again"
• "Go Daddy - Perfect Match"
• Budweiser Baby Clydesdale
• Farmers
• "Viva Young"
• Oh, and the experts study them too! "Superbowl
  Ads that scored big"
• And heres a more family oriented ad- ???

Which ad do you think has received the most
criticism?
In fact it has become the main target of
NotBuyingIt
Which ad do you think has received the most fan
votes?