Show Pigs

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Show Pigs An Industry inside our industry
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How big is the show pig industry?
Houston 3500-4000 head 1kid 1 hog San Antonio
3500- 4000 head Oklahoma City 2500-3000
head Georgia 1500- 2000 head Louisiana 1000- 1400
head Indiana 1800- 2400 head New Mexico 900-1200
head Kern County Fair CA 500-700 head
Illinois State and county fairs- How many?
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How big is this industry?
Nationally 900,000 pigs sold annually 900,000
hd X 150 each 135 million in pig
sales 900,000 hd X 175 each 158
million 900,000 hd X 200 each 180
million 900,000 hd X 300 each 270
million 900,000 hd X 400 each 360 million
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Feed
Feed Companies (special feed for show
pigs) 900,000 X 120 head feed cost 108
million 900,000 X 25 head feed additive 22.5
million FEED plus additives 130 million in
sales
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Supplies
Show Supply Companies 900,000 X 25-30 head 25
million Whips, brushes, tubs, clippers, scales,
etc
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Semen
Semen Companies 26 firms selling to 50 states or
boars 900,000 X 10-15 a head 12 million
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Bedding
Bedding Suppliers 900,000 X 50-60 head 50
million
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Transport
Truck and Trailer Sales 100,000 families X
30,000 truck 3 billion 100,000 families X
4,000 trailer 400 million
Fuel 4,000 miles per family 400 million miles \
15 miles gallon 26 million gallon 26 million X
1.50 39 million in fuel sales
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Scope
Pigs sales
200,000,000 Feed and Additives
150,000,000 Show supplies

25,000,000 Bedding material
50,000,000 Semen
12,000,000
Total
437,000,000 ½ billion dollar industry on
1 of the hogs Trucks, trailers, fuel
3,439,000,000
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Why the growth?

• NJSA National Junior Swine Association
• - Branch of NSR ( National Swine Registry)
  Durocs, Hampshires, Landrace, Yorkshire
• - 11,000 members in 50 states
• Team Purebred 1400 member in 41 states 275 in
  Illinois
• - Berkshire, Chester White, Poland and
  Spotted
• Increase showing of gilts in breeding shows due
  to the growth of the junior programs

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Why the growth?

• Points programs
• Jackpots circuit increase opportunities
• Scholarships
• Competition
• Family event
• Youth development better than the ball park

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Why the growth?
It makes good kids - almost any kid can
show even special needs - winning,
losing, working, competing - family,
friendships, social skills, sharing and helping
- honestly, generosity, self esteem
- scholarships, college money
Allowing the use of hogs to develop young leaders!
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Opportunities

• Showmanship
• Skillathon
• Judging
• Speeches
• Photography
• Art
• Mentoring
• Leadership conferences
• Junior Board of Directors

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Purebred Swine Industry - Sales
- Showing by breeds increasing pedigreed
(NAILE, KC Royal, Denver converted to pedigreed
shows) - Showing by breeds or classified -
Sales of gilts as market - Sales of gilts as
breeding - Sale of barrows - Sale of
Boars - Sale of Semen
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Can you sell show pigs?
Its Marketing
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Key ingredients in marketing is

• People
• some can sell snow to the Eskimos while
  others would have trouble giving them blankets
• Time
• - Willingness to spend time selling
• - advertising
• - Understand customer service
• - sales follow up
• - offer advice

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Could you sell show pigs?

• Only if you want too! (People)
• Theres an unlimited demand for great ones!
• - excellent demand for good ones.
• Visually the pigs are as close to the commercial
  industry as they have ever been in my 31 years of
  judging.
• Muscle and production are equal partners on a
  240-270lbs medium framed hog with a 7 LEA and
  .5-.8 back fat that is sound footed and has a
  fresh, on the way up, look.

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When?

• Peak months to farrow Dec. Jan. Feb Midwest
  state and county fairs
• July-August- Sept OK, TX, NM
• March, April, May ARK, GA, LA, Tulsa
• Oct, Nov AZ, CA

There is no time when a pig would not fit a show
some where!
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Road Blocks To Opportunities In This Industry ?

• Identify areas of saturation and maturity
• Crossbred showpigs
• Major breeds
• Show Feeds
• Top Dress

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Potential Growth Areas

• Bred Gilts
• Chester, Spot, Poland, Berk, Landrace
• Specialty service i.e. Photography
• Off season groups in other regions
• May/NAILE, Nov-Dec/WPX
• Semen Curators

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Extended ownership - Freezer Pork

• Advantage dressing percentage 74
• History knowledge of the product (farm fresh
  perception)
• Turn the other white meat into green (buy local
  is in style)
• Levels of Processing
• - live
• - carcass
• - processed (smoked cured)
• - cooked and served

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Value through the chain

• Live to farmer 257 X .40 103.00
• Fresh processed 357.00
• Smoked/cured (value added) 611.00
• Cooked put on a plate 1067.00

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Summary

• Show pig industry is a growing industry inside a
  industry using only 1 of the hogs. Demand
  continues to grow.
• Show pig project when done right makes good young
  people into potential leaders and at worst makes
  friends and a positive sales force for the swine
  business looking to improve its perception.
• Niche marketing - Buy local is in style so be a
  green sustainable hog farmer. The closer you get
  to their mouth the more valuable and profitable
  it becomes.

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Show pig industry

• Small producers opportunity
• Has become the economic engine for the purebred
  swine industry
• Showcases the best of the best in the industry
• Develops a passion for the pig business in young
  people
• Teaches lessons to young and old about surviving
  this world
• Enhances the family unit

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Best advice Go to the barn and always tell
yourself the truth
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The End