INTERNATIONAL MARKETING PLAN

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INTERNATIONAL MARKETING PLAN

• 1. Title page author(s), course name and number,
  date, and authors address and phone number.
• 2. Research project checklist (attached).
• 3. Term report proposal with instructors
  approval.
• 4. Acknowledgments Indicate your sources of
  help and assistance. (For example, if you
• interviewed executives in XYZ Company,
  acknowledge their help by listing their name and
• title.)
• 5. Table of contents. (The topic headings,
  appendices, etc.).

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• 6. Executive summary. (The essence of your
  report summarized in a maximum of two pages?.)
• This is an important part of your report and
  should receive great care and attention.
  Identify
• your topic, summarize your data, your
  analysis and your conclusions and
  recommendations.
• 7. Introduction. (The focus of your report, an
  overview of your methods of investigation, etc.)
• 8. The body of the report. (Data analysis.)
• 9. Conclusions and/or recommendations.

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• 10. Footnotes and bibliography. (All sources of
  data and references must be fully cited using a
  standard format of orderly presentation and
  documentations. (A Manuel for Writers of Term
  Papers. Theme and Dissertations, by Kate L.
  Turbian, University of Chicago Press, is an
  excellent guide.)
• 11. Reports should be typewritten and
  double-spaced on 8 ½ by 11 inch paper.
• General Requirements and Comments
• The use of charts, tables, drawings, graphs,
  etc. is highly recommended. Try as much as
• possible to clarify and simplify your report
  with visual aids.