S?????S??S ???G??????O? ????????G?

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S?????S??S ???G??????O? ????????G?

• Fa?d?? Te?fa??d??
• ??da?t??? ????? www.unipi.gr/faculty/theofan
• E-mail theofan_at_unipi.gr

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S?????G???S S?????S??S

• St?at????? e??a? t? s??d?? d??s?? t??
  ep??e???s?? ??a ?a ep?t??e? t??? µa???????????
  a?t??e?µe?????? t?? st?????.
• ? St?at????? p?? ep????eta? e??a? s????t?s? t??
  ??s?? t?? ep??e???s?? st?? ???? p??
  d?ast????p??e?ta?, t?? st???? t??, t?? e??a?????
  ?a? t?? p???? t??.
• St?at?????-?a?t???? e????e?e?.

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? S?????G??? ?F???

• ??? p??sd????sµ? t?? a?????, t?? ep??????
  tµ?µ?t?? a?????, t?? ßa?µ? t?? ???et??
  ????????s??.
• ??? ep????? t?? ep?p?d?? epe?d?se?? (a??pt??? ?
  d?at???s? ??s??, e?µet???e?s? t?? ep??e???s??
  ????? epe?d?se??, stad?a?? ?e?st?p???s?,
  ap?ep??d?s? ?t?).
• ??? st?at?????? ep?µ????? ?e?t??????? (se???
  p?????t??, t?µ?????s?, t?p???t?s?, d?a??µ?)
• ??? p??sd????sµ? e??? d?at???s?µ?? a?ta????st????
  p?e??e?t?µat?? (te??????s?a, d?e?sd?s? se d??t?a
  d?a??µ??, d??at?? µ???e?).

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S?st?µa d?µ??????a? st?at?????? p?????µµat??

• ?????s? t?? ?at?stas??
• St?at?????? st????
• St?at??????
• St?at????? p????aµµa
• ?ata??µ? p????

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St?at?????? S?ed?asµ?? ?a? ???

1. ?? ??? d??e? t? d??at?t?ta st?? ep??e???s? ?a
   ?ate?????e? se ep??e?µ??e? a????? p?? t??
   ta???????? ?a??te?a ?a? ?a d?e?d???se? µe ??a
   ap?te?esµat??? p????aµµa ??? t?? p?? ?e?d?f??e?
   ??se?? µ?sa se a?t??.
2. ?? d?ast????t?te? t?? ??? ?a? ?? a?????e?
   epe?d?se?? s?ed?????ta? µe st??? t?? ?at????? ?a?
   d?at???s? a?t?? t?? ??se?? ap??a?t? st??
   a?ta????sµ?.

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???????G?? ???G???????S ???

• ? s?ed?asµ?? µ???et???? e??a? ? d?ad??as?a µe t??
  ?p??a ep?d???eta? ? s?st?µat??? e?µet???e?s? t??
  d?a??s?µ?? p???? µ???et???? (a????p?????,
  ??????µ?????, te??????s?a), p???e?µ???? ?a
  ep?te?????? ?? st???? µ???et???? se µ?a ???sµ???
  ??????? pe???d?.
• ?? ?????aµµa ??? e??a? t? ????af?, t? ?p???
  pe???aµß??e? ??e? t?? ?ate????se?? ??a t??
  e????e?e? µ???et???? p?? p???e?ta? ?a
  p?a?µat?p??????? sta p?a?s?a e???
  ?????d?a???µµat??. ?? p????aµµa ??? ap?te?e? ??a
  e??a?e?? ta?t???? s?ed?asµ?? ??a t?? ep??e???s?
  ?a? s??d?eta? ?µesa µe t?? ap?st??? ?a? t? ??aµa
  t??.

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S?ed?asµ?? ???

• ????ta? ded?µ????? t??? st????? ??? p??pe? ?a
  p??sd????s???? µe s?st?µat??? t??p? ??
  e?a??a?t???? p??t?se??, ?a ep??e???? µ?a ?
  pe??ss?te?e? ap? a?t??, ?a p????aµµat?s????, ?a
  ??st?????????, ?a a??????????? ?? p??? t??
  d??at?t?ta t??? ?a d?asfa??s??? ta ep?d????µe?a
  ap?te??sµata ?a? ?a d??µ??????e? ? ???p???s?
  t???.

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??ad??as?a d?µ??????a? ??????µµat?? ???

• ?ta????? d???s? ap?st???? (p???t????
  f?s??-pe????af???).
• ?ta?????? st???? (p?s?t???p????? ?a? ??????
  ?e?t??????? t? d???s? ap?st????).
• ?e?t???????? st???? a?? ?at?????a
  (p?s?t????-µet??s?µ??).
• ??µ??????a ??????µµat?? ???
• - ?????s? ?p?????sa? ?at?stas??.
• - ?p???se??.
• - ???sd????sµ?? St?at?????? ?a? st???? ???.
• - ??t?µ?s? ap?te??sµat??.
• - ???sd????sµ?? e?a??a?t???? p????aµµ?t?? ?a?
  ep????? e???.
• - ????p?????sµ?? ??st?????s? ??????µµat??
  ???.
• - ?ept?µe??? ?????aµµa ?fa?µ???? ap? t?? p??t?
  ?????.

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?? ?????aµµa ??? ???s?µe?e? ??a ?a

• ??????µe st????? ?a? st?at??????,
• ??t?p????µe p???? a?ta????st???? p?e??e?t?µ?t??,
• ?e?t??????µe ???a??µ??a ?a? µ?sa se
  p??sd????sµ??a ??????? p?a?s?a,
• ?a???????µe t??? p????? ??a t?? ep?te??? ???e
  st????,
• ?d?a?????µe s??se?? s??e??as?a? µ?sa st??
  ep??e???s?,
• ?????f????µe s?st?µat??? t?? a??te?? d?????s? t??
  eta??e?a?.

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??????????? ???G???????S ???

• ?e??????.
• ?????s? ?p?????sa? ?at?stas?? (SWOT)
• St????.
• St?at?????.
• ?????aµµat?sµ??
• ??????µ??? ?????s? ??????µµat??
• ??e???? ?p?d?s??.
• S??d?a e?t??t?? a?a???? ?a? e?a??a?t????
  st?at??????.

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5 ????µe?? Porter

1. ??ap?a?µate?t??? d??aµ? ?pa????t?? a???ast??.
2. ??ap?a?µate?t??? d??aµ? ?pa????t?? p??µ??e?t??.
3. ?pe??? ap? ?p??at?stata.
4. ?pe??? ??s?d?? ???? a?ta????st??.
5. ??tas? ?p?????t?? ??ta????sµ??.

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?????s? ?e?at??

1. ????? a?????e? ?a? p???? ???s?µ?p??e? t? p?????
2. ?? a???????? ?? pe??te?
3. ??? a????????
4. ??te a????????
5. ??? ep??????? ?t? a????????
6. G?at? p??t?µ??? a?t? p?? a????????

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?????????? ?G???S ??? ?????????S

• ???at?t?ta a????? ?? µ???ste? d??at?? p???se??
  p?? µp????? ?a ep?te?????? ap? ????? t???
  a?ta????st??, ?p?????te? ?a? µe????t?????, ??t?
  ap? ?da????? s?????e?.
• ???ß?e?? ????se?? ?? p???se?? p?? µp????? ?a
  ep?te?????? ap? µ?a eta??e?a ??t? ap? ???sµ??e?
  s?????e? p.?. efa?µ??? e??? ded?µ???? ??? Plan.
• St???? ????se?? ?? p???se?? p?? p??pe? ?a
  ep?te?????? ap? t? tµ?µa p???se?? ?a? ??a t??
  ?p??e? ?p?????? d?????t???? desµe?se?? ?a?
  ????t?a.

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?SO?????? ??G??? ???G???????S ???

• S?????G???S ????????S d?µ??????a ???? p?????t??,
  t??p?p???s? ?p?????t??, a??a?? st?se?? ??a t?
  µ???a, a??a?? st?se?? ??a t? µ???a t??
  a?ta????st??, a??a?? s?et???? s?µas?a? t??
  ?a?a?t???st???? t?? p?????t??, est?as? se
  pa?aµe??µ??a ?a?a?t???st???, t??p?p???s?
  ?ata?a??t???? p??t?µ?se??.
• S?????G???S ??????G?S?S ????t??? d?e?sd?s??,
  ????t??? ?af??sµat??, ????t??? d?af???p???s??
  t?µ?? ?t?.
• S?????G???S ???????O???S ????µ? t?? µ???a?,
  ???s????s? pe?at?? ap? t?? a?ta????sµ?,
  ?pa?a?aµßa??µe?e? a????? ?t?.
• S?????G???S ???????S ??p?? ?a?a???? (p.?.
  franchise), ??tas? d?a??µ??, s??µat?p???s?
  d??t??? (?e????? a?t?p??s?p??-a?t?p??s?p??
  pe??????).

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???????S?????????? ???G???????S ???

• ? ep?t???a e??? p?????µµat?? ??? e?a?t?ta? ap?
• ??? p???t?ta t?? e?e??e???.
• ??? ???a??t??? d?µ? t?? ep??e???s??.
• ?a s?st?µata aµ??ß?? ?a? ????? ap?f?se??.
• ?? ?????p??? ???aµ???.
• ??????t??? ???µa ?a? eta????? ????t???a.