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1
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• 2004/10/26_at_????

2
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3
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4
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5
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• ???????BIG?BIC
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• ?ELLE?ELLF?GUCCI?CUGGI
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• ???White Snow

6
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7
(No Transcript)
8
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9
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10
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11
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12
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• ???????(dilution)
• ?????????,??????????????????,??????????????(?????
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• ????????,??Anti-Microsoft????????????????????????
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13
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14
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15
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16
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• Playboy Enterprises v. Netscape and Excite
• playboy??????????playboy?playmate?,????????????,??
  ????????????,??????????playboy?playmate?????,?????
  ???????
• ????Exicte.com??playboy?playmate??????,???????????
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• ????playboy?playmate??????????,???????????????????
  ,??????????????

17
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• ?????Estee Lauder Companies Inc.(???????????),???
  ??Excite?iBeauty(??????????,??????????,????????)
• ???????Excite???Estee Lauder?????????Estee
  Lauder? Clinique?Origins???iBeauty,???????????????
  ???????,??,??Exicte?iBeauty???

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• ????????????????????????
• ?playboy????,Excite????playboy?playmate????,??????
  ???(????),????????????????????,??????????playboy??
  ??????,???????????????????playboy?????,???????,??,
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23
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24
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• ????????????,??????
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• ?????????????????????,?????????,????????????,?????
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25
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• ????(domain name)???????????IP?????,IP????ISP???TW
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• ?????????????TWNIC???????????domain name
  sever??????,TWNIC??domain name sever??????????
• ???????????,??????????????????????IP???
• www.cnfi.org.tw?????????61.63.130.2
• ???????????????????????

26
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• ??????????????(first come first
  serve),??,??????????????????????,?????????????????
  ??????(cyber squatter)?
• ?????????????????????????????(?????????,?????????
  )????(???)?????(????)??????????

27
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• ??????????????????????????
• ?????????(ex. book.com.tw?car.com.tw?)???
• ??????????????( Apple.com.tw?ford.com.tw?)????????
  ?,????????(????????????????????)??????(?????????),
  ???????????,??????????????????????????????????,???
  ????????????

28
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• ?????????????????(??sanmin.com.tw?sybase.com.tw?)
  ????????????????????,?????????????,???????????????
  ,??????????????????????????
• ???????????????(??anti-mcdonalds.com.tw?????????)
  ??????(trademark dilution )?

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• ???????????
• ?????
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