(R)?????????????;TM??????????? - PowerPoint PPT Presentation

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Title:

(R)?????????????;TM???????????

Description:

Netscape and Excite playboy playboy playmate ... – PowerPoint PPT presentation

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Title: (R)?????????????;TM???????????


1
??????????????
  • ?????????
  • ?????
  • 2004/10/26_at_????

2
????????
  • ??????
  • ?????????????
  • ??????????
  • (R)?????????????TM???????????
  • ?????
  • ??(???????????????????),??????????????????

3
????????
  • ?????????
  • ???????????,?????????????,???????,???????????????
  • ????????
  • ?????????,?????????,??????????????,???????????
  • ???????????
  • ????????????????????????,????????????????

4
????????
  • ????????????????,??????
  • ????????????,????,?????????
  • ??????????,???????????????
  • ???????????,?????????????,???????????????
  • ??????????????,?????????????,???????????????

5
???????
  • ????????????????????????,????????????????
  • ?????????????????????,??????????????????,?????????
    ????
  • ????
  • ???????BIG?BIC
  • ????
  • ?ELLE?ELLF?GUCCI?CUGGI
  • ????
  • ???White Snow

6
???????
  • ????????????????,???????,?????????????????,??????
    ?????????????????????????????????
  • ????????????????????,?????????????????????,???????
    ?,?????????,???????????

7
(No Transcript)
8
????????
  • ??????
  • ???????????????????????????????????????????????
  • ?????????????
  • ?????
  • ?????????????????????????????????,?????,?????????
    ????????,?????????????

9
????????
  • ?????
  • ???????????,??????????????????????????????????????
    ????????????????????
  • ?????????????????
  • ?????????????,?????????,????????,????????????????
  • ?????,???????????????????,?????????????

10
??????
  • ?????????????,???????,???????????????,???????
  • ????????,???????????????????,???????
  • ??????????????,???????????????????????,???????????
    ???

11
??????
  • ????????,????????,???????
  • ? ???????????????????????????????????????????????
    ????????????????????,????????????????
  • ? ??????????,????????????????????????????????????
    ??????,?????????????????

12
??????
  • ???????(dilution)
  • ?????????,??????????????????,??????????????(?????
    ???????)??????????????,????????????????????
  • ????????,??Anti-Microsoft????????????????????????
    ???

13
?????????
  • ???????????????
  • ???????????????,???????????,????????
  • ??????????????????,??????????,?????
  • ???????
  • ???????????????
  • ????????????????????????
  • ???????????????,????????????,????????????

14
?????????
  • ????????,??????????,????????
  • ????????????????
  • ??????????
  • ????????????,???????????
  • ?????????,????????,?????????
  • ?????????????,????????,????????????????????
  • ????????????

15
?????????
  • ????????,????????????????,???????????????,???????
  • ?????????????
  • ???????????????
  • ???????????
  • ????????????????????????????,????????,??????????

16
???????????
  • Playboy Enterprises v. Netscape and Excite
  • playboy??????????playboy?playmate?,????????????,??
    ????????????,??????????playboy?playmate?????,?????
    ???????
  • ????Exicte.com??playboy?playmate??????,???????????
    ?????????,?????Exicte.com???????????????
  • ????playboy?playmate??????????,???????????????????
    ,??????????????

17
???????????
  • ?????Estee Lauder Companies Inc.(???????????),???
    ??Excite?iBeauty(??????????,??????????,????????)
  • ???????Excite???Estee Lauder?????????Estee
    Lauder? Clinique?Origins???iBeauty,???????????????
    ???????,??,??Exicte?iBeauty???

18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
???????????
  • ????????????????????????
  • ?playboy????,Excite????playboy?playmate????,??????
    ???(????),????????????????????,??????????playboy??
    ??????,???????????????????playboy?????,???????,??,
    ??????,???????????

23
???????????
  • ???????????????,?????????
  • ???????????????,??,???????????????,????????????,??
    ?????????????,????????????????????????,???????????
    ?????????,?????????????????????????,??????????????
    ?????,??????????????

24
???????????
  • ????????????,??????
  • Estee Lauder??,??????Excite?Estee Lauder?
    Clinique?Origins???Estee Lauder????????,???????iBe
    auty,???????Estee Lauder??????,????????????
  • ?????????????????????,?????????,????????????,?????
    ??????????????,????????????,????????????????,?????
    ,??,??????????????,?????????,???????

25
??????????
  • ????(domain name)???????????IP?????,IP????ISP???TW
    NIC?APNIC???,????????
  • ?????????????TWNIC???????????domain name
    sever??????,TWNIC??domain name sever??????????
  • ???????????,??????????????????????IP???
  • www.cnfi.org.tw?????????61.63.130.2
  • ???????????????????????

26
??????????
  • ??????????????(first come first
    serve),??,??????????????????????,?????????????????
    ??????(cyber squatter)?
  • ?????????????????????????????(?????????,?????????
    )????(???)?????(????)??????????

27
??????????
  • ??????????????????????????
  • ?????????(ex. book.com.tw?car.com.tw?)???
  • ??????????????( Apple.com.tw?ford.com.tw?)????????
    ?,????????(????????????????????)??????(?????????),
    ???????????,??????????????????????????????????,???
    ????????????

28
??????????
  • ?????????????????(??sanmin.com.tw?sybase.com.tw?)
    ????????????????????,?????????????,???????????????
    ,??????????????????????????
  • ???????????????(??anti-mcdonalds.com.tw?????????)
    ??????(trademark dilution )?

29
(No Transcript)
30
THE END
  • ???????????
  • ?????
  • dick_at_is-law.com
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